Jones Snowboards

Jones Snowboards is a snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous awards for its snowboards.[1][2] Jones snowboards are manufactured in Dubai.

Jones Snowboards
TypePrivate
Industry
Founded2010 (2010)
FounderJeremy Jones
Headquarters
Truckee, CA
,
United States
Key people
Products
Number of employees
20 (2019)
Websitewww.jonessnowboards.com

Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with Nidecker Snowboards. [3] Jones Snowboards is now part of the Nidecker Group.[4] The Nidecker Group (NDK Group) is made up of the brands; Nidecker, Flow, Jones, YES., and Now.[4]

Notable Jones models include their signature "Flagship" freeride board, all-mountain "Mountain Twin," and powder-focused "Hovercraft" boards. Since 2018/19 Jones Snowboards have also produced snowboard bindings, built on a chassis using Now Snowboarding's Skatetech. Binding models include the Apollo, Mercury and Meteorite series.

Environmental Focus

Jones Snowboards has a stated focus on environmental causes, especially the fight against climate change. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to sustainability-focused non-profits.[5] Jones Snowboards also promotes avalanche safety, and includes their "5 Red Flags"[6] in the artwork on some of their snowboards and packaging materials.

Jones Snowboards has a strong design ethos behind all of their products.[7] Since 2020, Jones snowboards and splitboards are made using 100% solar power. This led the company to announce an 89% drop in production related CO2 emissions.[7]

Competitive success

In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider.[8] Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0.[9]

Design Innovation

In 2022, Jones Snowboards highlighted the spiritual and technical link to surfing by combining forces with the well-known surfboard shaper Chris Christenson. Known for his ability to shape fast-gliding surfboards, Christenson helped design the new Surf Series snowboards.[10]

For the 2023/24 winter season, Jones Snowboards announced the launch of the Butterfly Splitboard. The splitboard's design was focused on maximising efficiency in both climbing and riding.[11] The 2023/24 winter season products also included an increased focus on the use of recycled materials in the construction of the products. The Hovercraft 2.0 model featured a brand new technology in snowboard construction known as, Recycle Tech.[11]

References
  1. "2018 Good Wood Test Results". Transworld Snowboarding. Retrieved 14 February 2019.
  2. "The Good Ride Favorites". TheGoodRide. Retrieved 14 February 2019.
  3. "Nidecker Group | History: A Century of Ingenuity & Innovation". www.nidecker.group. Retrieved 2023-03-01.
  4. "Nidecker Group | We Build Brand Value". www.nidecker.group. Retrieved 2023-03-01.
  5. "Jones Snowboards - Ethics". Jones Snowboards. Retrieved 14 February 2019.
  6. "Jones Snowboards - 5 Red Flags". Jones Snowboards. Retrieved 14 February 2019.
  7. "Design Ethos: High Performance, Low Impact Gear | Jones". www.jonessnowboards.com. Retrieved 2023-03-01.
  8. "Jones Snowboards Welcomes Victor De Le Rue". Shop-Eat-Surf. December 5, 2019. Retrieved 2020-07-15.
  9. "Victor de Le Rue wins Freeride World Tour 2021". Sequence Magazine.
  10. Haro, Alexander. "Chris Christenson Breaks Down the Jones Snowboards Surf Series Lineup". The Inertia. Retrieved 2023-03-01.
  11. ellen@boardsportsource.com (2023-01-07). "Jones 2023/24 Splitboarding Preview". Boardsport SOURCE. Retrieved 2023-03-01.
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