Jordans (cereal)

Jordans is a British manufacturer of breakfast cereals and cereal bars. It is part of Jordans Dorset Ryvita, a subsidiary of Associated British Foods, that also encompasses Dorset Cereals and Ryvita crispbreads.[2][1]

Jordans
IndustryFood manufacturing
Founded1855
FounderWilliam Herbert Jordan
FateMerged in 2009 with the Ryvita Company, a subsidiary of Associated British Foods
SuccessorThe Jordans & Ryvita Company Limited[1]
Headquarters
Biggleswade, Bedfordshire
,
England, United Kingdom
ProductsBreakfast cereals
Cereal bars
Number of employees
400
Websitejordanscereals.co.uk

History
Holme Mills centre

In 1855, farmer William Herbert Jordan bought Holme Mills in Biggleswade, Bedfordshire, England. The mills produced flour until 1970. In 1972 the mill owners, brothers Bill and David Jordan, founded Jordans Cereals to produce granola, which they had discovered in California.[3][4]

Their initial product was granola. In 1981, Jordans began production of a granola bar.[5]

From 2002 to 2006 Jordans and Yeo Valley Organic backed the Organic and Natural Food Company, a startup that produced 'Green Machine' vending machines in UK schools that offered healthy foods to pupils and staff.[6]

In April 2003, the company won a Queen's Awards for Enterprise.[7]

Bill Jordan became an MBE in the 2005 New Year Honours for services to the food and drink indistries.[8][9]

In September 2007, 20% of the company was sold to Associated British Foods, followed by a further 42% in June 2008, becoming fully owned by ABF by 2013.[10]

Conservation efforts

The company campaigns against the rapid decline in the bee population. Its Big Buzz campaign was launched in May 2009 in collaboration with the British Beekeepers' Association and the Bumblebee Conservation Trust.

Jordans Mill Visitor Centre

Market share

Jordans is the UK's fourth largest cereals manufacturer after Kelloggs, Nestlé and Weetabix.

Jordans belongs to the Association of Cereal Food Manufacturers, which is a member of the European Breakfast Cereal Association.

Super Nutty Granola

References
  1. "The Jordans & Ryvita Company Limited". Companies House. Retrieved 28 September 2020.
  2. Companies House filing (TM01) - Resignations of Richard & William Jordan, 26 May 2010
  3. "My Life In Food: Bill Jordan, co-founder, Jordans Cereals". Independent. 23 December 2011. Retrieved 10 July 2023.
  4. Carmichael, Mary (21 April 2001). "Profile: Bill Jordan, W Jordan (Cereals)". The Grocer. Retrieved 10 July 2023.
  5. Clarke, Jody (22 February 2007). "How a failed hippy is making healthy profits". Money Week. Retrieved 10 July 2023.
  6. Stacey, Caroline (2 February 2002). "Lessons in healthy grub". The Independent. Retrieved 10 July 2023.
  7. "UK – England – Beds/Bucks/Herts – Queen honours international trade". BBC.
  8. "Knighthood for education reformer". BBC News. 31 December 2004. Retrieved 10 July 2023.
  9. "Recognition for food and farming". Farmers Weekly. 7 January 2005. Retrieved 10 July 2023.
  10. "ABF Annual Report 2013" (PDF). www.abf.co.uk. Retrieved 19 December 2018.
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