Juju Castaneda

Juliette "Juju" Castaneda (nickname Juju C.; pen name Juliet C.; born March 21, 1981) is an American media personality, author, actress and businesswoman. She rose to prominence as a main cast member of the VH1 reality television series Love & Hip Hop: New York and she subsequently appeared as a supporting cast member on its spin-off show, Love & Hip Hop: Miami. Castaneda released her debut novel, Secrets of a Jewel, in January 2017.

Juju Castaneda
Castaneda in2018
Born
Juliette Castaneda[1]

(1981-03-21) March 21, 1981
New York City, U.S.
Alma materBarry University (BA, MA)
Occupations
  • Media personality
  • author
  • actress
  • businesswoman
Years active2012–present
Writing career
Pen nameJuliet C.
Genre

Career

In 2012, Castaneda was reportedly approached by Mona Scott-Young to appear as a cast member on the third season of VH1's reality television series Love & Hip Hop: New York, but she turned it down.[2] In April 2014, Castaneda was featured on rapper Cam'ron's track "Devil" and the song was later included in the extended play, 1st of the Month Vol. 3.[3][4] She made her New York Fashion Week debut in the fall of 2014, walking for Mark McNairy.[5]

In December 2016, Castaneda joined the supporting cast of the seventh season of Love & Hip Hop: New York after previously making an uncredited cameo in season 6.[6] This season chronicled the launch of her debut novel Secrets of a Jewel.[7] She was later promoted to the main cast for the eighth and ninth seasons of the show,[8] which explored her adapting Secrets of a Jewel into a play,[9] and her business ventures with fellow cast members Safaree and Jonathan Fernandez.[10][11] Castaneda returned to the show as a supporting cast member for the tenth season.[12] Additionally, Castaneda made several appearances on the first season of Love & Hip Hop: Miami as a friend of Amara La Negra.[13]

In 2019, Castaneda made her transition into acting after being cast in the thriller film Don't Shoot the Messenger.[14] She also made a minor appearance in the crime comedy I Got the Hook-Up 2.[15]

Personal life

Castaneda was born in Brooklyn, New York City.[16] She was raised in Miami, Florida after her family relocated there shortly after her birth.[17] Her parents are both Afro-Cuban immigrants who moved to the United States in 1980.[18][19] She has an older brother, José Ernesto,[20] and a sister, Jacquelyn, who is currently her manager.[21] At the age of 16, Castaneda moved to Orlando and later worked as a security screener at Orlando International Airport.[22][23] Castaneda attended Barry University, obtaining both a bachelor's degree in business and a master's degree in public administration.[24][25][26][27] She is also a licensed real estate broker in Florida and the proprietor of a hair care and wig company, Candy Jewels Hair.[28][29]

Castaneda is a fluent speaker of Spanish and English.[30] She is a vegetarian.[31][32]

After meeting rapper Cam'ron in 2002, the two began dating in 2007.[22][23] The couple became engaged in 2013,[33] but they later called off their engagement in 2017.[34]

Activism

Castaneda is known for being outspoken about her Afro-Latina identity;[35] she has been a proponent for addressing colorism and eurocentrism within the Latin community.[36][37] She spoke out in support of Amara La Negra, who was criticised by another cast member for sporting an afro on the set of Love & Hip Hop: Miami.[38] In 2018, she stated:

We're Afro-Latinas, we're here to stay, and we have little girls looking up to us.[39] [...] My Afro-Latina identity is such a huge part of who I am and I know Amara is the same way. I don’t ever want this industry to beat that out of her or any other young woman. [...] I want her to be proud and to embrace her identity, with whatever makes her comfortable and makes her feel beautiful.[40]

In 2016, Castaneda established My Precious Jewels, a nonprofit organization to help adolescent girls with self-confidence and self-acceptance.[41] In March 2019, she raised $200,000 to donate to an orphanage in Cuba.[42]

Filmography

Film
Year Title Role Notes Ref.
2019 I Got the Hook-Up 2 Sunday Direct-to-video [15]
2019 Don't Shoot the Messenger Kim [14]

Television
Year Title Role Notes
2016–2020 Love & Hip Hop: New York Herself Uncredited cameo (season 6);[43] supporting cast (seasons 7, 10);[44] main cast (seasons 8–9):[45] 38 episodes
2018 Love & Hip Hop: Miami Herself Supporting cast (season 1):[37] 3 episodes
2018 Remy & Papoose: Meet the Mackies Herself Episode: "Meet the Mackies"[46]
2019 Black Music Honors Herself (host) YouTube exclusive; "Social Media Lounge" segment[47]

Bibliography
  • Secrets of a Jewel (January 31, 2017)[48][49]

References
  1. "Detail by Officer/Registered Agent Name: Florida Profit Corporation/JUJU ENTERTAINMENT, INC. [Filed under "Juliette Castaneda"]". sunbiz.org. Florida Department of State Division of Corporations. July 17, 2014.
  2. Higgins, Keenan (July 24, 2012). "Cam'Ron Talks New Dipset Album, Vado, and 'Love & Hip-Hop'". Vibe. Eldridge Industries. Retrieved December 20, 2019.
  3. Coleman II, C. Vernon (April 5, 2014). "Cam'ron Featuring JuJu "Devil"". XXL. Townsquare Media. Retrieved July 27, 2019.
  4. Langhorne, Cyrus (August 26, 2014). "Cam'ron Dips W/ Hell Rell, Estelle, Juju & More". SOHH. 4Control Media. Retrieved July 27, 2019.
  5. Nostro, Lauren (April 7, 2014). "Watch Cam'ron's "We Made It (Freestyle)" Video With Behind the Scenes Footage From Mark McNairy's NYFW Show". Complex. Verizon Hearst Media Partners. Retrieved July 26, 2019.
  6. Meara, Paul (November 15, 2016). "Cam'ron Is Not Happy About His Appearance in the 'Love & Hip-Hop' Trailer". VH1. Viacom. Retrieved December 20, 2019.
  7. Drakeford, Cortney (January 31, 2017). "'Love & Hip Hop: New York' Star Yandy Smith Praises Juju's Book After Accusing Her Of Betrayal". International Business Times. IBT Media. Retrieved December 20, 2019.
  8. Drakeford, Cortney (November 26, 2018). "'Love & Hip Hop: New York' Season 9 Premiere: Meet Cast Of VH1 Series". International Business Times. IBT Media. Retrieved December 20, 2019.
  9. Drakeford, Cortney (October 30, 2017). "'LHHNY' Season 8 Premiere: Meet The Cast Members Of VH1 Series". International Business Times. IBT Media. Retrieved December 20, 2019.
  10. Berger, Tia (December 10, 2018). "'LHH' Fans Blast Jonathan for His 'Nonexistent' Beef with JuJu: 'Why Is He Mad?'". Atlanta Black Star. Retrieved December 20, 2019.
  11. Drakeford, Cortney (December 17, 2017). "'LHHNY' Season 8 Spoilers: What Will Happen In Episode 8?". International Business Times. IBT Media. Retrieved December 20, 2019.
  12. Grant, Shawn (November 5, 2019). "Joe Budden, Remy Ma, Chrissy Lampkin Tapped For Season 10 of 'Love & Hip Hop New York'". The Source. The NorthStar Group. Retrieved December 20, 2019.
  13. Thorpe, Isha (March 14, 2018). "Amara La Negra & Juju Gather Young Hollywood In 'Love & Hip Hop' Preview". iHeartRadio. iHeartMedia. Retrieved December 20, 2019.
  14. @iamjuju_ (February 22, 2019). "[Photograph of Don't Shoot the Messenger Poster]". Instagram. Retrieved July 23, 2019.
  15. Hipes, Patrick (May 7, 2019). "'I Got The Hook-Up 2': Urban Movie Channel & RLJE Films Team On Releasing Master P's Sequel". Deadline Hollywood. Penske Media Corporation. Retrieved July 22, 2019.
  16. Clarendon, Dan (November 6, 2017). "'Love and Hip Hop' Newbie Anais Is Sure to Keep the Rest of the Cast on Their Toes". In Touch Weekly. American Media, Inc. Retrieved July 23, 2019.
  17. Xie, Jessica (May 10, 2017). "Juliet "Juju" C. Talks Blackness, Body Politics And Relationship Goals (Video)". Vibe. Eldridge Industries. Retrieved July 23, 2019.
  18. Pickens, Ashley (April 24, 2017). "Juliet "JuJu" C. On Being Afro-Cuban: "I'm Going To Rep 'Til The Wheels Fall Off"". Vibe. Eldridge Industries. Retrieved July 23, 2019.
  19. "Juliet "Juju" Castaneda Interview [VIDEO]". Latina.com. Latina Media Ventures. January 10, 2018. Retrieved April 17, 2018.
  20. Flowers, Shaunee (December 4, 2018). "Juliet 'Juju' Castaneda from LHHNY: Age, net worth and everything else you need to know about Love & Hip Hop star". Monsters and Critics. Retrieved July 23, 2019.
  21. @soyjackie (July 1, 2019). "[Photograph of Juju Castaneda with mother and sister]". Instagram. Retrieved July 26, 2019.
  22. Grant, Jasmine (December 27, 2017). "Juju Says She Was Hurt to Hear Cam'ron Reveal Their Relationship Wasn't Fun Anymore". VH1. Viacom. Retrieved July 23, 2019.
  23. "Happy V Day From Cam'ron & JuJu". V Magazine. Visionaire. February 12, 2014. Retrieved July 22, 2019.
  24. Bellino, Damian (February 26, 2016). "I Love College: VH1 Reality Stars Who Got Their Education On". VH1. Viacom. Retrieved July 23, 2019.
  25. Jade, Olivia (January 4, 2018). "Juju & Cam'ron's Breakup After She Earned Her Master's Degree Is A Lesson On Outgrowing Your Partner". xonecole.com. Will Packer Media. Retrieved July 23, 2019.
  26. Smiley, Rickey (December 4, 2017). "JuJu Announces She's Graduating With Her Masters". Rickey Smiley Morning Show. Retrieved July 24, 2019.
  27. Nubia, Azizah (December 11, 2017). "Congrats to Love & Hip Hop NY Star Juju for getting her Masters Degree". Hip Hop Enquirer Magazine. Retrieved July 26, 2019.
  28. "Candy Jewels Hair Company". bbb.org. Better Business Bureau. Retrieved December 20, 2019.
  29. "Licensee Details – CASTANEDA, JULIETTE". myfloridalicense.com. Florida Department of Business and Professional Regulation. May 8, 2007.
  30. Bennett, Jessica (April 3, 2017). "Love & Hip Hop's Juju on Misconceptions About Being Afro-Latina — Exclusive". Wetpaint. Retrieved July 23, 2019.
  31. Grant, Jasmine (October 26, 2017). "Juju Flexes Her Snatched New Frame While Revealing the Secrets to Her Weight Loss". VH1. Viacom. Retrieved July 26, 2019.
  32. Uwumarogie, Victoria (October 25, 2017). "Juju On That Bloat: How Juliet "Juju" C. Lost 21 Pounds In 3 Months After Dropping Meat, Processed Foods". MadameNoire. Retrieved July 26, 2019.
  33. Mehka (January 16, 2013). "Cam'ron Puts A Ring On It: Gets Engaged To His Longtime Girlfriend JuJu". Hip Hop Enquirer Magazine. Retrieved July 24, 2019.
  34. Perkins, Tai (June 26, 2019). "Whew Chile! Cam'ron Opens Up About Why He Broke Up With Juju + She Responds". hot97.com. WQHT. Retrieved July 24, 2019.
  35. Uwumarogie, Victoria (January 25, 2018). "Famous Afro-Latinos Tired Of Trying To Explain To People They're Black And Latin". MadameNoire. Retrieved July 26, 2019.
  36. Escobedo Shepherd, Julianne (June 19, 2017). "A Conversation with Juju: Author, Entrepreneur, and Queen of Love & Hip-Hop". Jezebel. Univision Communications. Retrieved July 26, 2019.
  37. Willis, Kiersten (January 30, 2018). "LHHMIA: Juju Lights Up Young Hollywood Over Color Bias Against Amara La Negra". Atlanta Black Star. Retrieved July 23, 2019.
  38. Kwateng-Clark, Danielle (January 3, 2018). "'Love & Hip Hop Miami' Opens Up An Unexpected Conversation On Colorism In The Latino Community". Essence. Retrieved July 26, 2019.
  39. Michel, Sarah (January 22, 2018). "Good Sis Juju Shows Up To Support Amara La Negra in the Love & Hip Hop Miami Sneak Peek". VH1. Viacom. Retrieved July 26, 2019.
  40. Cheadle, Julian (January 29, 2018). "Amara La Negra and Juju discuss colorism and Afro-Latina identity on Love & Hip Hop: Miami". Monsters and Critics. Retrieved July 26, 2019.
  41. Booker, Bobbi (July 25, 2017). "'Love & Hip Hop' star offers advice jewels in debut book". The Philadelphia Tribune. Retrieved July 26, 2019.
  42. Washington, Nakisha (March 29, 2019). "How Entrepreneur and Author Juliet "Juju" Raises Over 200k for Charity by Celebrating Her Birthday with Fans". The Profashionalist. Retrieved July 26, 2019.
  43. "Love & Hip Hop New York - Season 6, Ep. 12 - Love Conquers All". VH1. Viacom. March 7, 2016. Retrieved July 23, 2019.
  44. Ivey, Justin (November 14, 2016). "'Love & Hip Hop: New York' Season 7 Returns With Remy Ma, Papoose, Camron's Girlfriend Juju and More". XXL. Townsquare Media. Retrieved July 22, 2019.
  45. Berger, Tia (August 7, 2018). "Mona Scott-Young Replaces Most of the Cast of 'Love and Hip Hop: New York' Following Ratings Drop". Atlanta Black Star. Retrieved July 22, 2019.
  46. "Remy & Papoose: Meet the Mackies - Season 1 Episodes (TV Series)". VH1. Viacom. October 1, 2018. Retrieved July 23, 2019.
  47. "Juju From Love & Hip Hop New York Host the BMH Social Media Lounge". Black Music Honors. YouTube. October 28, 2019. Retrieved December 19, 2019.
  48. Bennett, Jessica (March 30, 2017). "Exclusive — Love & Hip Hop's Juju Discusses Secrets of a Jewel, Gushes Over Becoming an Author". Wetpaint. Retrieved July 23, 2019.
  49. Secrets of a Jewel. Taylor Made Publishing. 2017. ISBN 978-0692833735.

Juju Castaneda at IMDb

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