Julia Haart

Julia Haart (born April 11, 1971), previously Talia Leibov,[1] is an American fashion designer, entrepreneur, and author. She is the former chief executive officer (CEO) of Elite Model Management. Although she has claimed to be a "co-owner" of Elite World Group, a Delaware court ruled in 2022 that Haart does not own 50 percent of Elite World Group.[2][3][4] She previously owned a namesake shoe collection, and was creative director at the Italian luxury house La Perla.[5] Haart is also the subject and executive producer of the Netflix miniseries My Unorthodox Life, which described her 2013 decision to leave her Haredi community.

Julia Haart
Born
Juliaa Leibov

(1971-04-11) April 11, 1971
Moscow, Russian SFSR, Soviet Union
(now Russia)
Years active2013–present
Labels
Spouses
Yosef Hendler
​
(divorced)​
    ​
    ​
    (m. 2019; sep. 2022)​

    Biography

    Early life

    Haart was born in Moscow in 1971. She and her parents left Russia when she was 3, and moved to Austin, Texas. In Austin, she attended private school, and was the school's only Jewish student. When Haart was in fourth grade, they moved to Monsey, New York, which has a large Haredi community that appealed to her parents, as they grew more religious.[6][7]

    Haart attended Bais Yaakov Academy in Brooklyn, New York. At 16, she taught herself how to sew, and read fashion magazines in her house.[8][7] When she was 18, she changed her first name, "to the more Hebrew-sounding Talia, in order to attract a match".[7]. After graduating from high school, she attended seminary for one year at Beth Jacob Jerusalem.[1][9] At 19, she married her first husband, a yeshiva student, five years her senior.[10]

    Leaving the Haredi community

    While living as a Haredi Jew throughout the 1990s and early 2000s, Haart became increasingly uncomfortable with her community. The treatment of her younger daughter, Miriam, bothered her in particular.[7] In a 2021 interview with The New York Times, she said that her daughter "just wouldn't conform. They were doing to her what they had done to me — trying to push her down and mold her into that flat person that they could disappear. I couldn't let that happen."[11]

    Haart also dealt with mental-health issues, telling the Los Angeles Times in an interview that before leaving the community, she had contemplated suicide, but worried about how the stigma within the Haredi community would affect her children's shidduch prospects.[7] After leaving the community, she took on the name Julia Haart. The last name Haart is derived from her maiden name, Leibov, which is similar to Lev, Hebrew for "heart".[7]

    Career

    At the seminary, Haart obtained a teaching certificate.[1] Thereafter, she taught English and/or Judaic Studies at several Jewish schools: Yeshiva Atlanta in Atlanta; Sha'arei Torah in Brooklyn; Bnos Leah Prospect Park Yeshiva High School in Broolyn; Yeshiva of Spring Valley in Monsey; The Adolph Schreiber Hebrew Academy of Rockland (ASHAR) in New City; Bais Rochel in Monsey.[1]

    Throughout the 1990s and early 2000s, Haart worked as a Judaic Studies teacher at Yeshiva Atlanta; "staff who knew her at the time – when she went by the name Talia Hendler – recalled that she was beloved by students and known for her sharp style".[10] For years, Haart secretly sold life insurance.[7]

    After leaving the Haredi community in 2013, Haart founded a shoe company, Julia Haart, with the goal to make shoes that were both fashionable and comfortable. She partnered with a ski boot engineer and a German company that creates a gel used by NASA to create a comfortable high-heeled shoe.[12]

    In 2016, Haart collaborated with La Perla for their Spring and Fall 2016 accessory collections. The same year, she was named as the creative director for the brand by Silvio Scaglia, at that time owner and president of the brand.[13][14]

    Following her appointment as Creative Director of La Perla, Haart launched a new approach to ready-to-wear for the company.[15] At La Perla, Haart created the first stretch Leavers lace, and launched a collection of ready-to-wear lingerie with built-in support. For her Fall/Winter 2017 fashion show, Haart constructed a "La Perla Manor" runway show, in which Naomi Campbell, Lindsey Wixson, Sasha Pivovarova and Kendall Jenner walked.[16]

    Haart is known for her 2017 Met Gala dress designed for Kendall Jenner. The gown consisted of 85,000 crystals affixed to a single string.[17]

    In March 2019, she became chief executive officer and chief creative officer of the talent media conglomerate Elite World Group (EWG), also in this case nominated by her then-husband Silvio Scaglia, owner of the brand.[18][19][20] Under Haart's leadership EWG has re-focused the brand and added new divisions. Elite World Group prioritizes assisting models to monetise their brands and business projects.[21] Additionally, Haart is the creative director of e1972, a luxury fashion brand launched by Elite World.[22] The collection received a lot of positive media attention,[23] and was celebrated for its "innovation, inclusivity, and inspiring message of empowerment".[24]

    In February 2022, she was fired by her now ex-husband, from her role as group chief executive officer, due to accusations of company embezzlement. Her predecessor Paolo Barbieri was subsequently re-appointed as CEO.[25][3]

    Following her dismissal from EWG, Haart sued Scaglia in Delaware's Chancery Court, where Freedom Holding Inc, which owns EWG's shares, resides. Haart claimed she is a 50–50 owner of EWG and due to this holds equal shares in the company, and therefore could not be dismissed. On August 4, 2022, Vice Chancellor Morgan T. Zurn of the Delaware Chancery Court issued a definitive, final ruling that confirmed Silvio Scaglia is the controlling shareholder of Elite World Group (EWG)'s parent company, Freedom Holding Inc., and that Julia Haart was properly terminated as CEO of EWG in February 2022.

    Ultimately, the court found that, "Haart did not and does not own fifty percent of Freedom's preferred stock" and that she was "powerless" to stop Freedom from firing her. As a consequence of the court ruling, Haart has been determined to own less than 50% of the total of 123,665 shares. In the 52-page opinion responding to Haart's contention that Scaglia has "unclean hands," Zurn explained the exact opposite was demonstrated at trial: "the exercise of looking at the litigants' hands reveals dirt on Haart's."[26] In April 2023, Haart lost the subsequent appeal[27]

    Personal life

    Haart has four children with her first husband, Yosef Hendler: Batsheva, Shlomo, Miriam, and Aron. Batsheva, who goes by the last name Haart, is an aspiring socia- media influencer who was married to Binyamin "Ben" Weinstein from 2012 until their divorce in November 2021.[28] Miriam has also adopted her mother's last name Haart. Aron, who is in high school, splits his time between his parents in Manhattan and Monsey, New York.[29][30]

    In June 2019, Haart married Swiss entrepreneur and billionaire Silvio Scaglia.[31][11]

    In February 2022, Haart filed for divorce, and was terminated from her chief executive officer position on the same day.[20]

    Haart is the eldest of eight children, one of whom died in a car accident at the age of 5. Only one of her siblings, a sister named Hannah, has a relationship with her; her parents and other siblings stopped talking to her after she left her Orthodox community.[30]

    My Unorthodox Life
    Main article: My Unorthodox Life

    Haart is the subject of the Netflix series My Unorthodox Life, which premiered in July 2021.[32] The documentary series follows the professional and personal life of Haart in her role as chief executive officer of Elite World Group, as well as an author, mother and wife.[33] The show has been received critically by many Jewish community members.[34][35]

    In 2022, the Jewish Journal named Haart one of "The Top 10 Jewish Reality TV Stars of All Time."[36]

    References
    1. Haart, Julia. Brazen: My Unorthodox Journey from Long Sleeves to Lingerie. Crown. ISBN 978-0593239162.
    2. "Elite World Group is tapping modelling talent to build a media company". voguebusiness.com. Retrieved March 22, 2019.
    3. Zargani, Luisa (February 9, 2022). "'My Unorthodox Life's' Julia Haart Exits Elite World Group". WWD. Retrieved February 13, 2022.
    4. "Scaglia trasferisce la cassaforte nel Delaware (in Italian)". January 2, 2019. Retrieved June 22, 2021.
    5. "La Perla Announces New Creative Director". vogue.co.uk. August 25, 2016. Retrieved August 25, 2016.
    6. Hanau, Shira (July 16, 2021). "Julia Haart has a message for 'My Unorthodox Life' critics: Watch before you judge me". Jewish Telegraphic Agency. Retrieved July 16, 2021.
    7. Blake, Meredith (July 14, 2021). "She kept her ultra-Orthodox past secret. Now, she's using Netflix to tell her story". Los Angeles Times. Retrieved July 14, 2021.
    8. Beg, Mirza Aaqib (July 14, 2021). "What is Julia Haart's Net Worth?". TheCinemaholic. Retrieved July 14, 2021.
    9. Nathan, Sara (August 28, 2021). "Insiders: Not much is real about Julia Haart and 'My Unorthodox Life'". Page Six. Retrieved October 18, 2023.
    10. Connelly, Irene Katz (March 11, 2021). "Netflix will debut a follow-up to 'Unorthodox' — but it's not what you think". Forward.
    11. Soloski, Alexis (July 13, 2021). "In 'My Unorthodox Life', Julia Haart Bares More Than Just Her Knees". The New York Times.
    12. Smail, Gretchen (July 13, 2021). "This Woman Left A Fundamentalist Community & Became A Fashion Mogul". Bustle.
    13. "La Perla sceglie Julia Haart". intimopiumare.com (in Italian). Retrieved January 1, 2023.
    14. "La Perla, Julia Haart è il nuovo direttore creativo". Il Sole 24 ORE (in Italian). Retrieved January 1, 2023.
    15. "La Perla's wisdom: Creative director Julia Haart's mission of transformation". drapersonline.com. February 13, 2018. Retrieved February 13, 2018.
    16. "Julia Haart Is Making La Perla About More Than Just Sexy Lingerie". observer.com. March 15, 2017. Retrieved March 15, 2017.
    17. "Kendall Jenner Wore 85,000 Crystals Held Together By a Piece of String to the Met Gala". elle.com. May 2017. Retrieved May 1, 2017.
    18. https://www.mffashion.com/news/livestage/elite-world-lancia-il-suo-brand-di-streetwear-201902191120048306
    19. "Pandemic accelerates power shift in fashion, advertising". Associated Press News. April 20, 2021.
    20. Felbin, Sara (April 13, 2022). "New Details From 'My Unorthodox Life' Star Julia Haart's Divorce And Firing Are Messier Than Expected". WomensHealthMag.com. Retrieved April 16, 2022.
    21. Biondi, Annachiara (December 13, 2019). "Elite World Group is tapping modelling talent to build a media company". Vogue Business.
    22. "Elite World to Launch Fashion Brand". wwd.com. February 19, 2019. Retrieved February 19, 2019.
    23. "Elite World's Julia Haart Debuts e1972 on The Runway". Vogue. February 9, 2020.
    24. "Does a Powerhouse Modeling Agency Need a Fashion Brand?". February 9, 2020.
    25. "Paolo Barbieri became Elite World Group's boss after Julia's unexpected firing". December 7, 2022.
    26. "MEMORANDUM OPINION". courts.delaware.gov. Retrieved July 10, 2022.
    27. "Julia Haart Loses Appeal in Battle With Billionaire Husband". news.bloomberglaw.com/. Retrieved June 30, 2023.
    28. Stanton, Leanne Aciz (November 22, 2022). "My Unorthodox Life's Batsheva Haart Dishes on Life After Divorce: 'I Have Grown So Much'". US News. Retrieved July 14, 2023.
    29. Miller, Korin (July 23, 2021). "Julia Haart's Daughter Miriam Is Training For The New York City Marathon RN". Women's Health. Retrieved July 27, 2021.
    30. Spiro, Amy. "From frum to fashion week: Julia Haart's 'Unorthodox' journey burns up Netflix". www.timesofisrael.com. Retrieved July 27, 2021.
    31. Nicolaou, Elena (July 27, 2021). "Julia Haart Says Her Husband Silvio Scaglia Haart 'Loves Her Independence': 'Before, marriage was a prison,' Haart tells Oprah Daily". OprahDaily.com. Retrieved April 15, 2022.
    32. "Netflix Orders New Series from Jeff Jenkins". Variety. March 10, 2021.
    33. "Netflix Grows Docusoap Slate". Hollywood Reporter. March 10, 2021.
    34. "How to Answer the Jewish Issues Raised in Netflix's "My Unorthodox Life"". July 14, 2021.
    35. "My Unorthodox Life is Compelling TV That Could Make Life Harder for Some Jews". July 14, 2021.
    36. Zeitlin, Alan (December 23, 2022). "The Top 10 Jewish Reality TV Stars of All Time". Jewish Journal.
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