July Systems

July Systems is a Burlingame, California based software provider founded in 2001.[1] The company offers cloud-based SaaS platform, called Proximity MX,[2] that provides location analytics and deliver contextually relevant communication to visitors in a building.[3][4]

July Systems
IndustryBusiness analysis, Software, Location-based service
FoundedJuly 1, 2001 (2001-07-01)
FounderRajesh T.S. Reddy
HeadquartersBurlingame, California, USA
Key people
Websitejulysystems.com

History

July Systems was founded by Rajesh T.S. Reddy.[5] The company’s initial offering, MIX (mobile internet experience), was a first-generation mobile publishing platform that offered features like cross-platform publishing and distribution. The patented software, MIX, streamed Indian Premier League[6] matches clip-by-clip using the existing 2G bandwidth, with in-house techies-cum-sports enthusiasts adding live ball-by-ball commentary.[7]

In December 2010, July Systems won the Mobile Excellence Awards (MEA).[8]

In 2012, July launched a retail edition of Mi, a cloud-platform studio for marketers to create and manage rich, customizable mobile promotions. The Mi Platform Studio visual tool allowed marketers to quickly create localized and short term promotions.[9]

On 23 July 2013, July systems was selected by AlwaysOn as one of the AlwaysOn Global 250 companies to watch.[10]

In April 2014, July Systems appointed B.J. Arun as chief executive officer.[11]

On June 19, 2018, Cisco Systems announced its intent to acquire July Systems.[12][13]

References
  1. James Grundvig (28 May 2013). "July in the Mobile-Cloud: Interview With July Systems' CEO Rajesh Reddy". HuffPost News.
  2. Joe Morsello (27 Oct 2016). "App Downloads Aren't a Barrier to Location Intelligence for July Systems". LSA Insider.
  3. David Russell Schilling (22 Feb 2017). "Location Based Services (LBS) Beginning to Improve the Bottom Line". Industry Tap Into News.
  4. James Gordern (9 Jan 2018). "Global WiFi Analystics Solution Market 2018 – Purple (England), July Systems (US), Zebra Technologies (US), Euclid (US)". Edition Analyst.
  5. "July Systems founder Rajesh TS Reddy says his company's revenues are growing 200% annually". outlookbusiness News. 15 March 2010.
  6. Harsimran Julka (4 May 2010). "July Systems to bring IPL on mobile internet". MobileTor.
  7. Harsimran Julka (4 May 2010). "Bangalore-based July Systems leads in tech for live streaming on cell". The Economic Times News.
  8. Debra Kaufman (13 December 2010). "Mobile Excellence Awards Honors Top Mobile Content, Companies". StudioDaily News.
  9. NextBigWhat (29 February 2012). "July Systems Launches Retail Edition of Mi Platform Studio, Targets Marketers". NextBigWhat News.
  10. Shruthi S (17 July 2013). "July Systems Selected by AlwaysOn as One of the AlwaysOn Global 250 Companies to Watch". Developer IQ.
  11. Vikas SN (8 April 2014). "July Systems raises $2.1M funding; Appoints BJ Arun as new CEO". Medianama News.
  12. Rob Salvagno (19 June 2018). "Cisco Announces Intent to Acquire July Systems". Cisco Blogs.
  13. Ron Miller (19 June 2018). "Cisco buys July Systems to bring digital experience to the real world". TechCrunch.
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