Jupiter Media Metrix

Jupiter Media Metrix, an American media measurement and analytics company, was created via the merger of Jupiter Communications and Media Metrix in June 2000.[1]

The Media Metrix part of Jupiter Media Metrix was subsequently sold to comScore. The AdRelevance product was sold to Nielsen NetRatings[2] in 2002 after the FTC blocked a proposed acquisition of Jupiter Media Metrix by NetRatings, and the Jupiter Research business was sold to INT Media Group in June 2002 for $250,000 plus the assumption of liabilities.[3]

References

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.