K2 Snowboards
K2 Snowboards are snowboards manufactured by the sports equipment company K2 Sports. K2 Sports was founded by businessman Bill Kirschner in 1962. The company manufactured some of the first sets of fiber-glass skis in the 1960s, and delivered its first lot of 250 pairs of fiberglass skis in 1964.
| Type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1987[1] (1961) |
| Headquarters | Seattle, Washington |
| Website | http://www.k2snowboarding.com/ |
In 1976, the company was acquired by investment company, Sitca. In 1985, it was acquired by Anthony Industries. By 1988, the demand for snowboards was high, and by 1994, in a new factory, K2 had produced its own line of snowboards.
K2 became one of the top 5 manufacturers of snowboards in the United States, and it has sponsored a number of professional snowboarders including Gretchen Bleuler.
K2 and Ride Snowboards were part of $240 million winter sports group sale from Newell Brands this past weekend, according to a press release by the company Friday. Newell has signed a definitive agreement to sell the businesses. The news comes less than 18 months after K2 and Ride Snowboards was sold to Newell by Jarden Corp. The new owners, Kohlberg & Company, have investments ranging from healthcare and business services, to golf company Troon and hockey powerhouse Bauer.
K2 History
Before World War II, Bill Kirschner, the founder of K2 Sports, started manufacturing splints and animal cages. They were the leading manufacturer of research cages.
In 1961, Kirchner followed the pattern of a borrowed ski to make his first pair of fiberglass skis. He then partnered with the Seattle-based ski distributor, Anderson & Thompson Ski Company. In 1964, Kirschner delivered his first set of skis at 250 pairs. The next year, it grew to 1,600. By 1968, K2 Sports separated from Anderson & Thompson to start its own distribution and marketing. Sales boomed, and by 1976, the company was sold to a private group of investors called Sitca.
By 1985, Anthony Industries, Inc. acquired 100 percent of the stock of Sitca. Anthony Industries is a Los Angeles Based company that allowed K2 to expand in its facilities. By 1988, snowboarding had a boom in popularity. In 1994, with the help of an expanded factory in Washington, K2 manufactured an award-winning line.
K2 Sponsored Riders
| Member | Gender | D.O.B | Nationality |
|---|---|---|---|
| Gretchen Bleiler | Female | April 10, 1981 | USA |
| Jordan Mendenhall | Male | December 12, 1980 | USA |
| Shaun McKay | Male | November 26, 1980 | USA |
| Eero Niemela | Male | February 10, 1984 | Finland |
| Leanne Pelosi | Female | December 29, 1981 | Canada |
| Wille Yli-Luoma | Male | February 9, 1979 | Finland |
| Danny Larsen | Male | 1982 | Norway |
References
- http://www.k2snowboards.com/extras/roots/ K2 Roots, Retrieved on May 9, 2007.
