Kacho López Mari

Kacho López Mari (born May 16, 1975) is a Puerto Rican filmmaker and co-founder of production company Filmes Zapatero. He is a 7-time nominee and two time Latin Grammy Award winner[1] for his music videos “Ojos Color Sol” (Calle 13)[2] (featuring actors Gael García Bernal and María Valverde) and “Loco de Amor” (Juanes).[3] His second collaboration with Juanes titled Mis Planes son Amarte (coincidentally Latin music's first visual album[4]), got López Mari his 6th Latin Grammy nomination and his 4th for Best Music Video, Long Form. His music video/documentary "El Apagón - Aquí vive gente" for Bad Bunny was nominated at The Shots Awards of the Americas 2023 in the video of the year category and was shortlisted at Cannes Lions 70 in Cannes, France in 2023.[5] The video was also nominated at the VMAs 2023 in the Video for good category.[6] In August 2023 Premios Rolling Stone en Español nominated "Canción Desaparecida" by Juanes, music video López Mari directed, in the Videoclip del Año category.[7]

Career

Kacho López Mari started his career in the field of graphic design.[8] After transitioning into film, in the now-defunct production company Paradiso Films, López Mari founded Filmes Zapatero[9] with his partner, award-winning producer Tristana Robles[10] in 2011. He got his start directing music videos for Reggaeton/Underground artists like Tego Calderón and Daddy Yankee, directing the videos for the singles "Abayarde" and "Gasolina" respectively. Throughout his career, López Mari has directed music videos for Bad Bunny, Ricky Martin, Juanes, Ile, Aventura, Daddy Yankee, Calle 13, Don Omar, Tego Calderón and Chayanne among many others.

Filmography

Music Videos
Title Year Artist(s) Notes Ref.
Canción Desaparecida 2023 Juanes and Mabiland Nominated - Premio Rolling Stone 2023 [11][12]
El Apagón-Aquí vive gente 2022
Bad Bunny
 Short List - Video of the year - Shots Awards The Americas 2023

Short List - Cannes Lions 2023 - Entertainment for music

Nominated - VMAs 2023 Video for good

 [13][14][15]
Flow HP 2021 Don Omar and Residente Won - Urban Video – Buenos Aires Music Video Festival 2021 [16]
Volví[17] 2021 Aventura and Bad Bunny [18]
Origen (Documental) 2021 Juanes Nominated – Latin Grammy Award for Best Long Form Music Video [19]
Lo Nuestro Vale Más 2020 Jesse & Joy [20]
Tiburones 2020 Ricky Martin [21][22][23]
Tequila 2019 Juanes [24]
Tanto 2019 Jesse & Joy and Luis Fonsi [25]
Callaíta 2019 Bad Bunny [26]
Dandy del Congo 2018 Trending Tropics [27]
El Intelné 2018 Trending Tropics Nominated – Best Concept at the Berlin Music Video Awards [28][29]
Di que sientes tú 2018 Chayanne [30]
La Player 2018 Zion & Lennox [31]
Yo Contra Ti 2017 Daddy Yankee featuring Orquesta Sinfónica de Puerto Rico Won – Cannes Lions International Festival of Creativity

Won – El Sol Award

Won – Clio Awards

Won – SME Digital Award

 [32][33]
Mis Planes Son Amarte 2017 Juanes Nominated – Latin Grammy Award for Best Long Form Music Video [34]
Te Quiero Con Bugalú 2016 iLe [35]
La Vida (Respira el Momento) 2015 Calle 13 [36]
Loco de Amor, La Historia 2014 Juanes Won – Latin Grammy Award for Best Long Form Music Video [37]
Ojos Color Sol 2014 Calle 13 featuring Silvio Rodríguez Won – Latin Grammy Award for Best Short Form Music Video [38][39]
Adentro 2014 Calle 13 Nominated – Latin Grammy Award for Best Short Form Music Video [40]
El Aguante 2014 Calle 13 [41]
Multi_Viral 2014 Calle 13 [42]
Musica en Tiempos 2014 Various Artists Nominated – Latin Grammy Award for Best Long Form Music Video [43]
Hecho con Sabor a Puerto Rico 2013 Various Artists Nominated – Latin Grammy Award for Best Long Form Music Video [44]
Se Van 2005 Julio Voltio [45]
Donqueo 2005 Don Omar [46]
Bandoleros 2005 Don Omar featuring Tego Calderón [47]
Gasolina 2004 Daddy Yankee Won – Premios de la Gente "Video of the Year"

Nominated – MTV2 Award "Best Video"

 [48]
Guajira 2004 Yerba Buena! [49]
Tal Vez 2003 Ricky Martin [50]
Jaleo 2003 Ricky Martin [51]
Abayarde 2003 Tego Calderón [52]

Accolades
Year Nominee/Work Award Result Ref
2023 Canción Desaparecida Premio Rolling Stone 2023 - Videoclip del Año Nominated [53]
2023 El Apagón VMAs 2023 - Video for Good Nominated [54]
2023 El Apagón Cannes Lions - Entertainment for music - Excellence in Music Video Short List [55]
2023 El Apagón SME Digital Awards Best of Show [56]
2023 El Apagón Shots Awards The Americas 2023 - Video of the year Short List [57]
2022 Flow HP Bogotá Music Video Festival Finalist
2021 Flow HP Buenos Aires Music Video Festival 2021 Won [58]
2021 "Origen" Documental Latin Grammy Award for Best Long Form Music Video Nominated [59]
2018 "Yo Contra Ti" Cannes Lions International Festival of Creativity award for Entertainment Shortlist Winner [60]
Cannes Lions International Festival of Creativity award for Radio and Audio Won Bronze [61]
El Festival Iberoamericano de la Comunicación Publicitaria El Sol award for Digital and Mobile Won Silver [62]
Clio Awards for Social Good and Music Marketing Won Bronze [63]
SME Digital Award for Best Social Responsibility Campaign Won Gold [64]
SME Digital Award for Best Use of Content Marketing Won Gold [65]
SME Digital Award for Best Video Execution Won Silver [66]
2017 "Mis Planes Son Amarte" Latin Grammy Award for Best Long Form Music Video Nominated [67]
2015 "Loco de Amor, La Historia" Latin Grammy Award for Best Long Form Music Video Won [68]
"Ojos Color Sol" Latin Grammy Award for Best Short Form Music Video Won [69]
2014 "Adentro" Latin Grammy Award for Best Short Form Music Video Nominated [70]
"Música en Tiempos" Latin Grammy Award for Best Long Form Music Video Nominated [71]
2013 "Hecho con Sabor a Puerto Rico" Latin Grammy Award for Best Long Form Music Video Nominated [72]
2005 "Gasolina" MTV2 Award "Best Video" Nominated [73]

References
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