KakaoTV

KakaoTV is a South Korean OTT streaming television, personal internet broadcasting and video player service owned by Kakao Entertainment that launched on June 16, 2015.

KakaoTV
Logo of KakaoTV
Screenshot of KakaoTV homepage on July 20, 2021
Screenshot of the homepage on July 20, 2021
DeveloperKakao Entertainment (Kakao)
TypeOTT video streaming platform
Launch dateJune 16, 2015 (2015-06-16)
StatusActive
Members3.07 million (as of September 21, 2020)[1]
AvailabilitySouth Korea
Websitetv.kakao.com

History

On June 16, 2015, KakaoTV was officially released. Initially, it was a website similar to Naver TV in the way that it offered the streaming broadcasts from affiliated or contracted broadcasters.[2]

On November 6, 2015, Kakao launched the "KakaoTV Live Open Chat" function which links KakaoTV's live broadcasts and Kakao Talk's open chat, allowing viewers to chat while streaming a program.[3]

On February 18, 2017, Daum tvPot was integrated with KakaoTV.[4] In 2017, KakaoTV attracted only 1.8% of streaming video viewers according to a survey of 7,426 online video streaming users.[5]

On September 1, 2020, Kakao M (now Kakao Entertainment M Company) expanded the service area of KakaoTV to OTT as it needed a platform to distribute its own dramas, entertainment programs and films.[6][7] It accumulated 13 million views one week after its launch,[8] 58 million views after a month[9] and 106 million views after three months.[10] Most content is in average 20-minutes long and some are created in vertical form for mobile users.[11][12]

Original programming

Drama
Title Genre Premiere Finale Seasons Runtime
Amanza Fantasy drama September 1, 2020 November 3, 2020 1 season, 10 episodes 15–19 min.
Love Revolution Teen drama September 1, 2020 December 27, 2020 1 season, 30 episodes 18–23 min.
No, Thank You Melodrama November 21, 2020 March 26, 2022 2 seasons, 24 episodes 19–26 min.
Lovestruck in the City Romantic comedy December 22, 2020 February 16, 2021 1 season, 17 episodes 29–39 min.
A Love So Beautiful Coming-of-age romantic comedy December 28, 2020 February 20, 2021 1 season, 24 episodes 21–25 min.
How to Be Thirty Romantic comedy February 23, 2021 April 13, 2021 1 season, 15 episodes 19–21 min.
Mad for Each Other Romance May 24, 2021 June 21, 2021 1 season, 13 episodes 29–39 min.
Start Up the Engine Slice of life romantic drama June 29, 2021 July 20, 2021 1 season, 4 episodes 19–27 min.
The Great Shaman Ga Doo-shim Coming-of-age fantasy drama July 30, 2021 October 8, 2021 1 season, 12 episodes 19–21 min.
Jinx Fantasy drama October 6, 2021 November 6, 2021 1 season, 10 episodes 16–24 min.
Would You Like a Cup of Coffee? Slice of life October 24, 2021 December 2, 2021 1 season, 12 episodes 24–31 min.
Fly, Again Coming-of-age drama November 13, 2021 December 15, 2021 1 season, 10 episodes 28–35 min.
NEW Love and War Romance anthology November 18, 2021 December 26, 2021 1 season, 24 episodes 21–29 min.
Shadow Beauty Romantic drama November 20, 2021 December 29, 2021 1 season, 13 episodes 20–24 min.
Mr. Lee Mystery November 29, 2021 December 27, 2021 1 season, 5 episodes 18–21 min.
Pumpkin Time Coming-of-age fantasy drama December 17, 2021 December 18, 2021 1 season, 10 episodes 20–23 min.
Love & Wish Coming-of-age December 24, 2021 December 25, 2021 1 season, 9 episodes 16–18 min.
Her Bucket List Romance December 31, 2021 December 31, 2021 1 season, 10 episodes 17–19 min.
Welcome to Wedding Hell Romance May 23, 2022 June 15, 2022 1 season, 12 episodes 34–44 min.
Once Upon a Small Town Romantic comedy September 5, 2022 September 28, 2022 1 season, 12 episodes 32–40 min.
The Blue House Family Political drama TBA TBA 1 season, 10 episodes TBA
Goosebumps Horror TBA TBA 1 season, 8 episodes TBA
Beware of Your Boyfriend Romance TBA TBA TBA TBA
Aquaman Romance TBA TBA TBA TBA
Is It Fun, Unrequited Love? Romance TBA TBA TBA TBA
Bunny and Her Boys Romance TBA TBA TBA TBA

Entertainment
Title Genre Premiere Finale Seasons Runtime
Wannabe Ryan Survival September 1, 2020 November 20, 2020 1 season, 16 episodes 20–24 min.
KakaoTV Morning Variety September 1, 2020 February 4, 2021 1 season, 103 episodes 11–40 min.
Face ID Reality September 1, 2020 February 8, 2021 1 season, 22 episodes 14–22 min.
Zzin Kyung Kyu Reality September 1, 2020 TBA TBA 15–27 min.
Si Bel Homme Sitcom September 11, 2020 October 2, 2020 1 season, 14 episodes 5–8 min.
Comeback Show MU: Talk Live Music September 14, 2020 November 16, 2020 1 season, 9 episodes 43–97 min.
Fandom Tour Travel documentary September 19, 2020 January 2, 2021 1 season, 16 episodes 15–21 min.
Learn Way Reality September 20, 2020 February 25, 2022 2 season, 60 episodes 13–19 min.
Fake Men 2 Reality October 1, 2020 November 27, 2020 1 season, 8 episodes 22–59 min.
Ateez Fever Road Adventure reality October 26, 2020 November 19, 2020 1 season, 8 episodes 17–25 min.
Sing Again Open Source Music December 10, 2020 February 25, 2021 1 season, 12 episodes 18–24 min.
March of the Ants Chap 2 Reality December 23, 2020 February 10, 2021 1 season, 8 episodes 33–40 min.
The Shop Next to the Best Cooking show February 6, 2021 TBA TBA 20–29 min.
The Real Big Brain Genius Reality February 17, 2021 TBA TBA 11–15 min.
March of the Ants Chap 3 Reality February 24, 2021 April 29, 2021 1 season, 10 episodes 31–43 min.
Antenna TV: Clumsy Antenna Reality October 7, 2021 TBA TBA 15–40min.
The Origin – A, B, Or What? Reality March 19, 2022 May 7, 2022 1 season, 8 episodes 60–90 min.
Girls Reverse Survival January 2, 2023 TBA TBA TBA

Film
Title Genre Premiere Runtime
Live Your Strength Romance September 4, 2020 12 min.
P1H: A New World Begins Science fiction musical October 8, 2020 1 hour, 39 min.
Night Trip Mystery TBA TBA

Live shows
Title Genre Premiere Runtime
Suzy: A Tempo Concert film January 23, 2021 2 hours
Park Seo-joon, Comma Fanmeeting May 15, 2021 2 hours, 25 min.
Choi Woo-shik's A Midsummer Night's Dream Fanmeeting July 5, 2021 1 hour, 58 min.

References
  1. Min, Kyung-won; Kim, Yeon-ah (September 29, 2020). "Kakao TV launches this month, takes on Netflix". Korea JoongAng Daily. Retrieved January 26, 2021.
  2. Jeon, Sang-hyung (June 16, 2015). ""카톡 채팅방에서 친구와 동영상 같이 본다" 다음카카오, '카카오TV' 선봬". New Daily (in Korean). Retrieved January 26, 2021.
  3. Kim, Hyo-jung (October 27, 2015). "카카오TV 라이브 오픈채팅 출시". Digital Today (in Korean). Retrieved January 26, 2021.
  4. Yoon, Sung-won (February 19, 2017). "Kakao TV to take on foreign video services". The Korea Times. Retrieved January 26, 2021.
  5. Baek, Byung-yeul (August 3, 2018). "Naver, Kakao overrun by YouTube in video streaming". The Korea Times. Retrieved January 26, 2021.
  6. Kim, Hyun-bin (August 24, 2020). "Kakao, Naver strengthens OTT platform". The Korea Times. Retrieved January 26, 2021.
  7. Choi, Ji-won (September 1, 2020). "Kakao M to launch 25 original contents this year". The Korea Herald. Retrieved January 26, 2021.
  8. Kim, Jae-huen (October 2, 2020). "Kakao TV to differentiate itself from YouTube". The Korea Times. Retrieved January 26, 2021.
  9. Lim, Jang-won (October 13, 2020). "Celebrities head to Kakao TV for entertainment show opportunities". The Korea Herald. Retrieved January 26, 2021.
  10. Kim, Yeon-ah (December 1, 2020). "Kakao TV accumulates 106 million views in three months after launch". Korea JoongAng Daily. Retrieved January 26, 2021.
  11. Lee, Jae-lim (August 26, 2020). "Seven new shows to be streamed on Kakao TV from Sept". Korea JoongAng Daily. Retrieved January 26, 2021.
  12. Chea, Sarah (September 1, 2020). "Kakao M releases short shows to take on the big players". Korea JoongAng Daily. Retrieved January 26, 2021.
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