Kanwal Ahmed

In 2013, to give women from Pakistan a safe space to talk about their issues and encourage dialogue, Kanwal started the Soul Sisters group on Facebook.[10][11] She said she wanted women to discuss taboo topics without being harassed or judged. Kanwal said she was looking to break the culture of silence and to help women discover their voice.[12][13] Kanwal's group gained a lot attention on Facebook and soon it had over 264,000 members.[14][5] The group now has women from other South Asian countries as well.[15][16] Much of the conversation is on marital problems, divorce, domestic violence and other social issues.[17][18]

Soul Sisters also has in person meet ups in Karachi. According to Kanwal “We arrange a sitting for about 500 women in one event. Here, they can confide in one another without having the fear of being judged or being laughed at. Nobody is belittled.”[5] Women in the group, who call themselves ‘Soulies’, offer each other emotional and mental support and advice on various issues.

In 2018 Kanwal got selected for the Facebook Community Leadership Program.[19][20] The program saw 6000+ applicants from around the world and shortlisted 115 community leaders.[21][22] The program's purpose was to give the selected leaders a chance to develop their leadership skills, further their proposed initiatives and funding and networking opportunities to become community leaders.[23][24]

Using the funding gained from the Facebook Community Leadership Program, Kanwal started her show digital talk show "Conversations with Kanwal".[25][26] The show  was created with the aim to feature "real stories to spark conversations around important issues". The series launched its first episode on 17 November 2019.[27] It featured women telling their stories of abuse, domestic violence and other social issues. The show had 12 episodes in total with a new episode launching every Sunday. Kanwal’s show gained over 15 million views. After its success, the show launched season 2 of the series.[28][29]

Kanwal has also appeared in Neo Tv's reality show 'Idea Croron ka', a show that allows rising entrepreneurs to pitch their ideas with the adequate funding. The show is partnered with Facebook to fund entrepreneurs across the country.[30] Kanwal recently launched an initiative #SheMeansBusiness that aims to train women entrepreneurs and kickstart small businesses.[31]