Kaya Limited

Kaya Clinic (also known as Kaya Skin Clinic) is an Indian multinational skincare, haircare, and bodycare treatment provider. It was founded in 2003 by Harsh Mariwala, the chairman of Marico.[5][6]

Kaya Limited
FormerlyMarico Kaya Enterprises[1]
NSE: KAYA
BSE: 539276
IndustrySkincare[2]
Founded2003 (2003)
FounderHarsh Mariwala
HeadquartersMumbai, Maharashtra, India
Area served
India
Middle East
Key people
Harsh Mariwala (Chairman and MD)
Rajiv Suri (Global CEO)[3]
Rajiv Nair (CEO)
Saurabh Shah (CFO)
ServicesSkincare
Haircare
Personal care
Beauty services
RevenueIncrease ₹410.3 crore[4] (2017)
Websitewww.kaya.in
www.kayaskinclinic.com

There are more than 70 Kaya Clinics across 26 cities in India. Kaya also has 23 clinics across 3 countries in the Middle East and e-commerce portals in India & Middle East.[7][8]

History

Harsh Mariwala conceptualized the prototype of Kaya Skin Clinic at Marico's corporate office in 2002.[9] The company was incorporated on 27 March 2003 as part of Marico Limited.[10]

In 2010, Kaya Limited acquired Singapore-based company Derma Rx, which they later divested to KV Asia Capital in December 2013.[11]

It was demerged from Marico in September 2013 to become an independent entity called Marico Kaya Enterprises and its shares began trading on NSE and BSE in July 2014.[12][13] In May 2015, as a result of a scheme of arrangement, Marico Kaya shares were suspended from trading, and shareholders were allotted equal number of Kaya Limited shares, which got listed on the exchanges in August 2015.[14]

In 2016, Kaya rebranded itself as Kaya Clinic.[15]

Business

Kaya Skin Clinic

There are 73 clinics spread across 26 cities in India and 23 clinics, spread across 3 countries and 9 cities, in the Middle East. It is the largest international chain of skincare clinics in the Middle East with presence across UAE, Saudi Arabia, & Oman. Kaya offers laser hair removal, anti-ageing, acne, pigmentation, scars, hair, body contouring, for both women and men.[16]

Kaya Skin Bar

In 2013, Kaya introduced Kaya Skin Bar in India to tap the large skin and hair concern market. Kaya Skin Bars are shop-in-shop outlets across Shoppers Stop, Lifestyle, Health & Glow and other such chains.[17][18]

Kaya E-Commerce

Kaya also launched its own e-commerce platform both in India & Middle East.[19] Kaya's products are also available at other online portals like Nykaa, Amazon, Jabong, Myntra, Flipkart, and Big Basket in India, and Amazon and Noon in the Middle East.[20]

Shareholding

The majority of the Kaya Limited's shares (60.70%) are held by the promoters group. The rest is divided between the individual public (20.93%), foreign institutions (6.30%), Mutual Funds (3.63%), Body Corporate (5.65%) and others as on 7 August 2015.[21]

Indian investor and fund manager Porinju Veliyath, on behalf of his portfolio management firm Equity Intelligence India Ltd, bought a 5% stake in Kaya Limited on 8 June 2017.[22]

References
  1. "Changing Kaya's positioning was a mistake, says Marico Chairman Harsh Mariwala". Business Today. 5 September 2014. Retrieved 8 February 2023.
  2. Iyer, Byravee (7 December 2009). "Kaya's new face". Business Standard India. Retrieved 8 February 2023.
  3. "Kaya appoints former Shoppers Stop MD Rajiv Suri as global CEO". mint. 27 September 2021. Retrieved 8 February 2023.
  4. "Annual report" (PDF). www.kaya.in. 2017. Retrieved 14 April 2021.
  5. "Why Marico shed its Kaya skin". The Hindu Businessline. 10 February 2013. Retrieved 8 February 2023.
  6. Agarwal, Sapna (19 February 2014). "Kaya to go back to original specialist skincare positioning". mint. Retrieved 8 February 2023.
  7. "We have elaborate yearly expansion plans in India & Middle East: Kaya CEO". www.wellnessindia.com. Retrieved 18 March 2016.
  8. "Company info" (PDF). www.bseindia.com. Retrieved 14 April 2021.
  9. Tewari, Saumya (23 November 2018). "Kaya undergoes brand revamp to target young consumers". mint. Retrieved 8 February 2023.
  10. "Information Memorandum" (PDF). Kaya.in.
  11. "Marico's skincare unit buys Singapore's Derma Rx". Live Mint.
  12. "Marico to demerge Kaya into a separate listed company". IN. Reuters.
  13. Agarwal, Sapna (7 January 2013). "Marico to demerge, list Kaya business". mint. Retrieved 8 February 2023.
  14. "Marico group's Kaya Limited to be listed on Friday". The Economic Times. 13 August 2015. Retrieved 8 February 2023.
  15. "Kaya Chairman Speech | Latest speech by Chairman of Kaya - The Economic Times". economictimes.indiatimes.com.
  16. "Kaya Skin Bar Launches 17th Outlet In India". Silicon City News.
  17. "Kaya Skin Clinic has launched Kaya skin bar, a new retail format and 18 new specialized products. -- - Times of India". The Times of India.
  18. Chhabria, Vishal (7 September 2014). "Kaya: First cure, then care" – via Business Standard.
  19. Products, Kaya Skin. "Buy Skin, Hair and Body Care Products Online". Kaya Skin Products. Retrieved 20 October 2020.
  20. "Kaya to tie up with online player Ebay". The Hindu Business Line.
  21. "Marico Kaya Stock Details". Money Control.
  22. "Staking it high in the stock markets". New Indian Express. New Indian Express. Retrieved 11 July 2017.
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