Kenyon & Eckhardt

Kenyon & Eckhardt[1][2] was an independent advertising agency that was acquired by Lorimar in 1983,[3] which acquired Bozell Jacobs in 1985 and merged them.[4][5] Lorimar's merged ad agency property was initially named Bozell, Jacobs, Kenyon & Eckhart. In 1992 the consolidated agency was renamed Bozell Worldwide.[6]

History

The company[7][8] was founded in 1929[9] by Otis Kenyon and Henry Eckhardt.[10] Kenyon had offices in several cities.[1][11] From 1968 to 1986, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who conceived an advertisement campaign that turned around the fortunes of Chrysler Corporation and helped make Chrysler chief executive Lee Iacocca a household name.[12]

References
  1. "Kenyon & Eckhardt Names Three". The New York Times. May 11, 1965.
  2. "Stanley Tannenbaum, Kenyon & Eckhardt Chairman, Dies at 73". Advertising Age. May 18, 2001.
  3. "Bozell Jacobs Trims Its Name". The New York Times. March 31, 1989.
  4. "Firm to Pay $40 Million for Ad Agency : Lorimar Will Buy Bozell Jacobs". The Los Angeles Times. June 13, 1985.
  5. "Lorimar To Acquire Bozell". The New York Times. June 13, 1985.
  6. Stuart Elliott (May 27, 1992). "A Shake-Up For Bozell". New York Times. will be consolidated into one, called Bozell Worldwide.
  7. "Chrysler Lures Ad Agency From Ford Motor's Account". The Washington Post. March 2, 1979.
  8. "Magnavox to Farm Out Work". New York Times. June 25, 1970.
  9. "Brophy Is President Of Kenyon, Eckhardt". The Scarsdale Inquirer.
  10. "Kenyon & Eckhardt". Advertising Age. September 15, 2003.
  11. "Ex-Ad Exec Vladimir Dies at 76". AdWeek. December 18, 2008. Kenyon & Eckhardt in Mexico City
  12. Vitello, Paul (September 3, 2011). "Leo-Arthur Kelmenson, Ad Man Who Helped to Save Chrysler, Dies at 84". The New York Times. ISSN 0362-4331. Retrieved July 19, 2022.


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