Kevin Allen (author)

Kevin Allen, (born September 17, 1954, United States) is an American bestselling author, business growth consultant and speaker. He has written two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, which was a Wall Street Journal bestseller, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star.

Kevin Allen (author)

Early career

In his career in business development Kevin Allen was recognized as “one of the advertising industry’s most accomplished growth professionals” in American Express OPEN Forum.[1] and held positions with McCann WorldGroup, The Interpublic Group, Lowe Worldwide.[2][3]

  • McCann WorldGroup - Executive Vice President, Worldwide Director of Global Accounts
  • McCann WorldGroup - Executive Vice President, Director of Corporate Development
  • Interpublic Group - Chief Growth Officer
  • Lowe Worldwide - Vice Chairman

In all roles, Allen was responsible for spearheading multinational new business initiatives and integrated marketing campaigns to key global clients.[4] For example, during his time at McCann WorldGroup, Allen led the team responsible for a number of global new business wins including MasterCard, Siemens, Microsoft Europe and Lufthansa.[5] He was responsible for the cross-discipline servicing of multinational accounts like L'Oreal, GM, Unilever and Nestle.[2] As Lowe Worldwide Vice Chairman he played a pivotal role in the turnaround that named the company Ad Age's “Turnaround Agency of the Year” in 2009.[6]

Published work

Allen's debut book, The Hidden Agenda: A Proven Way to Win Business and Create a Following (published by Bibliomotion, April 2012) is aimed at sharing his own insights into the world of sales and marketing[7] The book shares techniques Allen used as a "pitch man" working for advertising holding companies, specifically noting experiences with major brands such as MasterCard, Lufthansa, Marriott International, Rudy Giuliani, Johnson & Johnson, and others.[8][9]

"This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From MasterCard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time." Google Books review, 17 April 2012[10]

Allen's second book, The Case of the Missing Cutlery: A Leadership Course for the Rising Star, weaves a "Gladwellian" personal anecdote involving missing cutlery into a course on emotionally intelligent leadership.[11] Allen discusses the case of the missing cutlery on BBC Radio's Four Thought talk series on July 7, 2013.[12] Allen's third book Emotify! The Power of the Human Element in Game-based Learning, Serious Games and Experiential Education was co-written with Dr. Michael J. Sutton and published in 2019.[13]

rekap Inc. and E I Games

In 2010, Allen created a growth consulting firm KevinAllenPartners Company. In June 2012 KevinAllenPartners Company rebranded under the name rekap Inc. specializing in growth readiness, leadership and business training.[14] The company has offices in London, England and New York City, New York. In 2013, he launched E I Games LLC, which specializes in award-winning emotional intelligence leadership and sales training games.[15]

College and University

Kevin is an adjunct professor of Marketing and Advertising beginning in 2019. He teaches graduate and undergraduate courses both on a live, online, and asynchronous basis.[16]

Kevin is completing his Doctoral studies with an expected graduation date of May 2023.[17]

References
  1. May, Matthew E. (April 10, 2012). "5 Secrets to Creating a Winning". OPEN Forum. Retrieved September 20, 2012.
  2. "Kevin Allen Joins Lowe Worldwide as Vice Chairman". The Interpublic Group. Retrieved September 4, 2012.
  3. Allen, Kevin (May 16, 2012). "To Get the Job, Find the Hidden Agenda". CNN. Retrieved September 20, 2012.
  4. McMains, Andrew (May 21, 2012). "This Man Gets in People's Heads". Adweek. Retrieved September 20, 2012.
  5. Fisher, Anne (May 18, 2012). "Tapping into Customers' Emotions: Priceless". Crain's New York Business. Retrieved September 26, 2012.
  6. "New Global Leadership Team for Naked Communications". Naked Communications. Retrieved September 4, 2012.
  7. Clark, Dorie (May 31, 2012). "The Secret to Winning New Business". Forbes. Retrieved September 26, 2012.
  8. Allen, Kevin (April 30, 2012). "The Demise of the Business Façade". Bloomberg.com. Businessweek. Archived from the original on May 1, 2012. Retrieved September 20, 2012.
  9. Bliss, Rob (June 12, 2012). "How to Pitch a Campaign (Watching AMC's The Pitch Doesn't Count!)". The Washington Times Communities. Retrieved September 26, 2012.
  10. Allen, Kevin (2012). Review: The Hidden Agenda. ISBN 9781937134044. Retrieved September 4, 2012.
  11. Jefferson, Nick (June 18, 2013). "Kevin Allen's The Buoyant Leader: A Review". Huffington Post.
  12. "BBC Radio 4 - Four Thought, Series 4, Kevin Allen".
  13. Allen, Kevin; Sutton, Michael J. (2019). Emotify!: The Power of the Human Element in Game-based Learning, Serious Games, and Experiential Education. E.I. Games LLC. ISBN 978-1-7046-0468-8.
  14. "Kevin Allen Partners becomes re:kap". rekap Ltd. 2012. Archived from the original on February 1, 2013. Retrieved September 20, 2012.
  15. "Welcome". Eigames.com. Retrieved June 4, 2023.
  16. "FAU directory". directory.fau.edu. Retrieved January 27, 2023.
  17. "Dissertation Defense Announcement". MYFAU. Retrieved January 27, 2023.



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