Kevin Yi

Yi began writing lyrics as a student, and would always carry a notebook with him to keep his writing ideas. Early in his career, he joined the marketing department of Rock Records in Taiwan. Yi's first project was Chief Zhao's “A Tiny Bird” (我是一隻小小鳥).[1][2]

Yi then moved on to serving as an A&R, and later joined BMG Music as the Marketing and Promotion Director. At the same time, he published numerous lyrics that became popular tracks.[3][4]

Yi wrote the lyrics for the Chinese version of “A Love Before Time”, the theme song for the Academy Award and Golden Globe Award-winning film Crouching Tiger, Hidden Dragon. This song was performed by Coco Lee and featured Yo-Yo Ma on cello. It was also nominated for Best Original Song at the Academy Awards.[5]

During his time serving as the Marketing Director at Warner Music, Yi made contributions to the debuts of artists like Stefanie Sun and Yida Huang. He has worked on Leehom Wang's “Forever's First Day永遠的第一天” and A-Mei's “Remember記得”.[6][1]

Over the years, Yi老师 has written numerous tracks, including Stefanie Sun's “Kite風箏”, “Love Dictionary愛情字典”, “Someone Like Me 同類”, “Encounter遇見”, F.I.R's “Crescent Bay月牙灣”, and Khalil Fong's “Fu Ke Hui Yi復刻回憶”. The song Yi wrote for JJ Lin in 2013, “Practice Love修煉愛情”, won Hito Pop Music Best 10 Singles, and Singapore Hit Awards Best 10 Singles.

He has published over 1,000 Mandarin songs written for various artists from Hong Kong and Taiwan, such as Terry Lin, Stefanie Sun, Jackie Chan, Jolin Tsai, Shirley Kwan, Eric Suen, Hacken Lee, Jordan Chan, Sam Lee, Karen Mok, F4, 4 in Love, Kelly Chen, Cecilia Cheung, Hins Cheung, Evonne Hsu, Fish Leong, Rachel Liang, Eason Chan, A-Mei, Tanya Chua, Joi Chua, Winnie Hsin, JJ Lin, Leehom Wang, Will Pan, Andy Lau, Sandy Lam, Yida Huang, S.H.E, Yoga Lin, Victor Wong, Cyndi Wang, Kay Tse, Andy Hui, Jacky Cheung, Sammi Cheng, Rainie Yang, Vivian Hsu, Valen Hsu, Wan Fang, Joey Yung, Julia Peng, Leon Lai Gigi Leung, Rene Liu, Anita Mui, Leo Ku, Tiger Huang, Aaron Kwok, Van Fan, Twins, Nicholas Tse and others.

Yi plays various roles in the Chinese music industry. As of 2020, Yi was working on Eason Chan's “Soar披風”, JJ Lin's “53 Dawns黑夜問白天”, Amei and Sandy Lam's “Double Shadow雙影” (song from drama “Ruyi's Royal Love in the Palace”), and Mayday vocalist Ashin cover of Joi Chua's song “The Hidden Memories 隱形的紀念” (song for the exhibition “Where have all the flowers gone?”)[7][8]

In his lyrics, Yi also likes to illustrate scenarios in people's daily lives. He can help listeners connect deeply to the song and guide them to construct a whole image in their minds that is unique to them by using fragments of situations that everyone recognizes.