Key market

Key markets are markets that are essential for extending a company's market position, its economic growth and its globalization in a sustainable way. The concept is necessarily not a sharp one, rather, it may depend on company-specific cost-effectiveness or profitability thresholds. Key markets may also only exist in a company's vision statement as projections of future profitability in emerging markets.

This article is about the economic concept. For Key Markets supermarket chain, see Somerfield.

See also


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