Kin Community

Kin is a digital media and entertainment company.

Kin Community
TypeOnline content
Country
United States
AvailabilityInternational
FoundedDec 2011
HeadquartersPlaya Vista, California
Key people
Michael Wayne, CEO
Official website
KinCommunity.com

History

Kin Community was created by DECA in 2011 as part of YouTube's $100 million investment in their YouTube Original Channel Initiative.[1] Kin Community failed to receive follow-on funding from YouTube and instead focussed on selling ads for their network partners,[2] while continuing to create original content. In 2013, Kin Community partnered with Warner Bros. to represent The Ellen Show YouTube channel.[3]

Kin Community partner, the Lizzie Bennet Diaries, became the first YouTube series to win a Primetime Emmy, receiving the 2013 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media-Original Interactive Program.[4]

Kin Studios

In July 2015, Kin Community announced that they had formed Kin Studios, a 20-person team dedicated to creating branded content for advertisers with Kin Community creators.[5]

See also

References
  1. "YouTube Reveals Original Channels". October 29, 2011.
  2. "When YouTube Cuts You off: Get Ellen".
  3. "Deca CEO Talks Kin Community Network's Partner Selection, YouTube Original Channel Initative [sic] [INTERVIEW] | New Media Rockstars". newmediarockstars.com.
  4. "Interactive Digital Media Programs to be Honored". Television Academy.
  5. "Video Net Kin Community Opens Kin Studios to Produce Videos for Brands". Ad Age. July 2, 2015.
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