Kith (brand)

Kith (sometimes stylized as KITH) is an American fashion and lifestyle brand established in New York City in 2011 by Ronnie Fieg.[2]

KITH
TypePrivate
Founded2011 (2011)
FounderRonnie Fieg(Founder & CEO)
Headquarters
New York City
,
United States
Number of locations
13
ProductsClothing, shoes, accessories
Websitekith.com

The brand began as a footwear retailer, and later expanded to streetwear and fashion. Kith operates twelve locations worldwide, and three store-within-a-store locations in Bergdorf Goodman, Hirshleifers, and Selfridges.[3]

History

On November 11, 2011, Ronnie Fieg opened up an apparel and footwear boutique called Kith NYC. Kith carries brands including Yeezy, Stampd, Timberland, Adidas, Red Wing, Clarks, Asics, Danner, New Balance, Nike, Gourmet, and Native Footwear. As of October 2022, it has twelve locations; the first location opened was in Brooklyn, and the second in Manhattan.[2]

In December 2015, the brand opened its first women's retail location in Manhattan.

In August 2015, Fieg updated his Brooklyn store. The renovated space featured the new Kith Treats cereal bar business, 750 cast white Air Jordan 2s hanging from the ceiling and overall design by Daniel Arsham and Alex Mustonen of Snarkitecture, who would go on to design the store's other locations as well.[4] Kith Treats is a bar offering 23 varieties of breakfast cereal with assorted toppings and milk selections, as well as ice cream.[5]

In July 2016, Kith opened a co-branded six month pop-up shop in collaboration with Nike also containing a custom Kith Treats, adjacent to the brand's Manhattan location.[6] The design included white cast air Jordan 4s in reference to it being the company's fourth location. That year's "90's look" collection at drew attention at New York Fashion Week and involved 25 other brands.[7] The company then opened a pop-up store in Aspen, Colorado and a permanent location in Miami. Participating brands included A Bathing Ape, Nike, Adidas, New Balance, Power Rangers and Rugrats.

In 2017, Kith added an Aimé Leon Dore x KITH collaboration to its line.[8] Fieg also expanded the Kith treats business, including a collaboration with Cap'n Crunch, new pop-up shops and an accessories and apparel line.[9] In 2018, Kith collaborated with Coca-Cola, Tommy Hilfiger, and The Jetsons. Upcoming Kith collaborations with Versace and Greg Lauren were teased by Fieg via Instagram. During 2017, Kith added a collaboration with Nike and LeBron James and also an art/apparel project with visual artist Daniel Arsham.[10][11]

Together with BMW, Kith has designed a version of the BMW M4 Competition (G82) and BMW i4 M50 (G26), constructing exclusive modifications to the interior and exterior. 150 M4's and 7 i4's are available in this limited-edition model, across three color selections and optional equipment for the M4,[12][13][14] and only 1 color option with all-Individual equipment for the i4.

References
  1. https://kith.com/blogs/kith/kith-toronto-flagship
  2. "About". Kith. Retrieved 2023-04-03.
  3. "Locations". Kith. Retrieved 2023-04-03.
  4. "The Hustle Behind Kith, Ronnie Fieg's Self-Made Sneaker Empire". The Business of Fashion. Retrieved 2023-04-03.
  5. Kravitz, Melissa (2015-08-31). "Mini marshmallows, hemp milk and more at NYC's first cereal bar! | amNewYork". www.amny.com. Retrieved 2023-04-03.
  6. "A Closer Look at the KITH and Nike Pop-Up Store in New York". Hypebeast. 2016-08-04. Retrieved 2023-04-03.
  7. "This NY-Based Brand Is About to Be Everywhere". Esquire. 2016-09-16. Retrieved 2023-04-03.
  8. "Ronnie Fieg Teases Aimé Leon Dore x KITH Collaboration". Hypebeast. 2017-03-20. Retrieved 2023-04-03.
  9. "Kith Has Two Pop-Up Shops and a Cereal Collaboration on the Way". Complex. Retrieved 2023-04-03.
  10. Safronova, Valeriya (2017-11-25). "Kith's Ronnie Fieg Knows Exactly What You Want". The New York Times. ISSN 0362-4331. Retrieved 2023-04-03.
  11. "KITH to Exclusively Release an Arsham Studio Standard Issue Collection". Hypebeast. 2017-12-05. Retrieved 2023-04-03.
  12. "BMW M4 Competition x Kith – Limited Edition | BMW USA". www.bmwusa.com. Retrieved 2023-04-03.
  13. "Ronnie Fieg's Passion for BMW Goes Beyond His KITH Collaboration: It's True Love". Hypebeast. 2020-11-11. Retrieved 2023-04-03.
  14. "2022 BMW M4 Competition Gets Stylish Kith Special Edition". Car and Driver. 2020-10-23. Retrieved 2023-04-03.
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