Kkul-tarae

A hard dough of honey-maltose mixture is kneaded, twisted, stretched and pulled into skeins of silky threads, in which assorted candied nuts, chocolate, or other fillings are wrapped.[1]

The Dragon's beard candy was never considered a traditional Korean candy when it was first introduced to Korea from China in the 1990s, and its name was rather called yongsuyeom(용수염), a direct translation of the Chinese name "Dragon's beard(龙须糖).". These first line of stores that opened in Seoul who marketed it as kkultarae were inspired from the dragon's beard candy that was sold in Chinese hotels. The Chinese tradition of Dragon's beard candy originated from the Turkish sweet Pişmaniye. Despite initially revealing its Chinese origins explicitly,the marketing brand later changed their marketing strategy by associating a fake history to the dessert, claiming it is a Korean traditional cake enjoyed by the royal court that has a 500 year old history, and this marketing phrase was later disseminated in other news outlets, contributing to the public perception of the dessert being traditional.[2] The name kkul-tarae was trademarked in November 7th of 2000 with intent to sell dessert similar to Dragon's beard candy in Korea.[3]

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