TechTarget

TechTarget is an American company which offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services.[1]

TechTarget
TypePublic
Nasdaq: TTGT
S&P 600 component
Russell 2000 component
IndustryMarketing
Founded1999
HeadquartersNewton, Massachusetts
ProductsDigital marketing
Websitewww.techtarget.com

TechTarget, Inc. was founded in 1999 and is headquartered in Newton, Massachusetts with offices in London, Munich, Paris, San Francisco, Singapore and Sydney.

History

TechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a spin-off of United Communications Group (UCG). In 2001, the company was recognized by B2B Magazine on the Media Power 50 list.[2] In 2005, AdAge named CEO Greg Strakosch a Top 25 Newsmaker.[3]

In 2016, TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman.[4] The company had its initial public offering in May 2007, listing on the NASDAQ exchange with symbol TTGT.[5]

Its current board of directors includes EMC Corporation founder Roger Marino, former Atlanta Hawks co-owner Bruce Levenson, former CFO of the New York Times Co.,[6][7] CEO Michael Cotoia and executive chairman Greg Strakosch.

Since launch, the company has made several acquisitions aimed at building its technology content reach: In 2003, TechTarget acquired Information Security Magazine.[8] In 2004, the company acquired publications including: Bitpipe.com,[9] TheServerSide.com and TheServerSide.net.[10] In 2007 (the year the company went public), TechTarget acquired KnowledgeStorm for $58 million.[11] In 2008, TechTarget acquired BrianMadden.com and BriForum.[12] The company acquired LeMagIT[13] and opened local operations in France. In 2011, it made a significant acquisition[14] of Uk-based Computer Weekly, which had been published as a weekly print magazine by Reed Business Information for more than 45 years.

The company launched its current purchase intent data services (IT Deal Alert) for technology vendors in 2014 and has since added to the portfolio with a product called Priority Engine.[15] In 2020, TechTarget acquired technology webinar company BrightTALK.[16] In late 2020 the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group.[17]

References
  1. "TTGT". Nasdaq.com.
  2. B2B Magazine on the Media Power 50 list
  3. AdAge named CEO Greg Strakosch a Top 25 Newsmaker
  4. TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman
  5. "Prospectus". US Securities and Exchange Commission. May 16, 2007. Retrieved November 7, 2016.
  6. Leonard P. Forman
  7. Robert D. Burke
  8. acquired Information Security Magazine
  9. publications including: Bitpipe.com
  10. TheServerSide.com and TheServerSide.net
  11. acquired KnowledgeStorm for $58 million
  12. Techtarget buys Brian Madded company cbsnews.com
  13. Techtarget acquired LeMagIT yahoo.com
  14. TechTarget buys RBIS Computer Weekly foliomag.com
  15. Priority Engine
  16. "TechTarget Acquires Enterprise Strategy Group (ESG), a Leading Provider of Decision-Support Content for Enterprise Tech Buyers and Sellers". TechTarget. 4 January 2021. Retrieved 2021-02-22.
  17. "TechTarget Acquires Enterprise Strategy Group (ESG), a Leading Provider of Decision-Support Content for Enterprise Tech Buyers and Sellers". TechTarget. 4 January 2021. Retrieved 2021-02-22.
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