Chocapic

Chocapic (also known as Koko Krunch in Asia and most of the Middle East) is a chocolate-flavored whole-grain breakfast cereal[1] distributed by Nestlé in most of Europe, Asia, the Middle-East and Latin America.[2] The cereal was introduced in 1984.[3] It has since been available to consumers in Portugal since 1986.[4]

Chocapic
Product typeBreakfast cereal
OwnerNestlé
Produced byCereal Partners Worldwide
CountrySwitzerland
Introduced1984
Websitenestle.com/chocapic

Overview

The cereal consists of cocoa flavored wheat flakes.[2] Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico (Koko the Koala in Asia), a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently created, which features the usual chocolate petals, as well as white chocolate flavored petals.

Similar products

Similar in flavor and texture to Chocos by Kellogg's. Somewhat similar to other chocolate-flavored cereals like Cocoa Krispies and Cocoa Puffs.

References
  1. "Chocapic, Cheerios, Lucky Charms... J'ai testé le bar à céréales de Paris (et j'ai frôlé le diabète)". Télérama.fr (in French). August 8, 2016. Retrieved December 29, 2016.
  2. "Chocapic". Nestlé. Archived from the original on 30 October 2016. Retrieved 30 October 2016.
  3. Rouxeville, A. (1993). Parlons Affaires:. Advanced Course in French for Business (in French). Bloomsbury Academic. p. 142. ISBN 978-1-85075-388-9. Retrieved December 30, 2016.
  4. "Chocapic esconde prémios nos cereais". Marketeer (in Portuguese). August 17, 2016. Archived from the original on December 30, 2016. Retrieved December 29, 2016.
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