Kraken Opus

Kraken Opus is a publishing company operating from Guernsey in the Channel Islands; London, United Kingdom; and the United Arab Emirates. The company produces premium, outsized editions on subjects including sports teams[1] and celebrities,[2] and on broader topics including the Muslim hajj.[3] The company describes its publications, which are produced in limited editions retailing for up to £1m, as "works of art".[2]

Kraken Opus
StatusActive
Founded2005
FounderKarl Fowler
Country of originGuernsey
Headquarters locationUnited Arab Emirates
DistributionOpus Media Group PLC
Key peopleKarl Fowler, Paul Murphy
Publication typesBooks
Nonfiction topicsSports teams; celebrities; arts; culture
Fiction genresDefinitive publications
Official websitehttps://www.thisisopus.com

Company history

The company is owned by Karl Fowler, a former Goldman Sachs investment banker.[4] He founded Kraken Opus following a period managing his own financial services company, for which he built up a client list including a number of sports stars. The interests of these clients inspired him to consider a high-end publication for sports fans;[5] he invested $5 million of his own money and of capital put up by friends and acquaintances to found Kraken Opus.[2] Its first title was the Manchester United Opus, published in 2006: the book weighed 97 pounds (44 kg) and each edition in its 10,000 run was priced between £3000 and £4500.[2][5]

In December 2008 the company opened a proprietary shop in Covent Garden.[6] The company entered voluntary administration in June 2009 when a US backer announced that a tranche of $6m in promised funding would not be forthcoming.[7] Days later, following an offer to existing shareholders, Fowler and partner Paul Murphy undertook a management buyout of the company,[8] announcing that a new Arab funder had been found and that the company's headquarters would be moved from London to the United Arab Emirates.[7] At the time the company faced criticism over the delayed publication of the £3000-per-copy Celtic Opus, which was postponed from July 2009, after pre-orders and deposits had been received.[9] The print run was also reduced, but the firm insisted that publication would still go ahead.[10]

Publications

Several of the company's publications have attracted press notice, including the Burj Dubai Opus, a 15-foot (4.6 m) tall edition of which was commissioned to stand in the lobby of the building on its opening.[11] A copy of the Manchester United Opus, auctioned for $1.5m to a Middle Eastern consortium with proceeds given to the Dubai Cares charity, was the most expensive sports book ever sold.[2][3] Wine Opus had a print run of only one hundred copies, each priced at AU£1.2m each.[12] The Prince Opus was sold, in tandem with a branded iPhone model, for US$2,100,[13] while as of June 2009 one hundred copies of the Diego Maradona Opus were due to ship with samples of Maradona's blood and hair.[7] Kraken Opus, in partnership with ticket vendor Ticketmaster, also produced the £109 Michael Jackson Opus, the only book licensed by the Jackson estate in the immediate aftermath of his death.[14] Vivienne Westwood Opus, published in 2008, was a limited edition of 900 priced at £1,400.[15] Sachin Tendulkar Opus was the most expensive cricket book published.[16] In December 2017 the company offered a special 'diamante' edition of their The Official Ferrari Opus, also published in 2011 in various editions for between $4,100 and $37,500, for auction through Sotheby's at an estimate of $150,000.[17]

Bibliography
  • Sachin Tendulkar
  • Ferrari
  • Vivienne Westwood
  • Bradley Wiggins
  • Formula 1
  • Arsenal
  • Prince
  • Michael Jackson
  • Burj Khalifa

References
  1. "Bokke join iconic book stable". Independent Online (South Africa. 5 August 2009.
  2. Waller, Martin (5 February 2009). "'This isn't all about money,' says publisher whose books command £1m price tags". The Times. London. Retrieved 31 August 2017.
  3. Ghazal, Rym (8 January 2009). "Haj celebrated on film and in print". The National (UAE).
  4. Watson, Jeremy (23 November 2008). "Weighing in at 81lbs, Celtic tome is a heavy read". Scotsman.
  5. Goodman, Leah Macgrath (17 September 2007). "Showing Some Spine". Portfolio.
  6. Pagano, Margareta (21 December 2008). "What recession? New bookshop tells a different story". The Independent. Archived from the original on 3 November 2012.
  7. "New chapter for cash-strapped Kraken Opus". The Australian. 19 June 2009.
  8. Fresco, Adam (18 June 2009). "The £1 million book is saved as management buys out Kraken Opus". The Times. London.
  9. "Rescued publisher promises £3000 Celtic book will go ahead". HeraldScotland. Retrieved 3 July 2020.
  10. Williams, Martin (18 June 2009). "Rescued publisher promises 3000 pounds Celtic book will go ahead". The Herald (Scotland).
  11. Lieberman, Michael (20 October 2008). "Only in Dubai : The Burj Dubai Opus". Seattle Post-Intelligencer.
  12. Faulkner, Jane (3 August 2009). "Cellar Door". The Age.
  13. Chen, Brian X (13 April 2009). "Limited-Edition Prince iPod Is Purple Lame". Wired (blog).
  14. Masson, Gordon (14 August 2009). "Ticketmaster enters the book business with Jackson opus". Music Week.
  15. Frankel, Susannah (11 February 2008). "Westwood bound: Dame Vivienne's 'family album'". The Independent.
  16. "First Sachin Tendulkar Opus is the most expensive book on cricket at $350,000". Business Insider. 5 December 2011.
  17. Garlitos, Kirby (30 November 2017). "You Can Buy This Ferrari Book for the Price of a New Sports Car". Top Speed.
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