Krrb

Krrb (pronounced 'curb') was a hyperlocal classified advertising website that allowed individuals and businesses to sell items. Members of the website could also list real estate, housing, events, services, jobs and community notices.[3] The website was based on the idea of neighborhood garage sale or flea market,[4] prioritizing proximity over categorization[5] so that users could see listings nearest to them.[6] Each seller got a personal storefronts (known as 'corners') where all their listings were displayed.

Krrb Classifieds
Type of businessClassifieds, E-commerce
Type of site
hyperlocal marketplace
Available inEnglish, French, Spanish
HeadquartersBrooklyn, New York City, United States
Area servedWorldwide
OwnerKrrb, Inc. (January 1, 2011)
Founder(s)George Eid
Employees8
ParentAREA 17[1]
URLhttps://krrb.com
RegistrationRequired to buy or sell
Users130,721 (July 2015)[2]
LaunchedNovember 18, 2010
Written inRuby (programming language)

As of October 2014, the company had 31,332 listings from 92,341 members in 3,211 cities and 118 countries.[2]

The website's domain was no longer operational as of March 2017.[7]

History

George Eid created an "online flea market" designed to be a competitor to craigslist.[8] Krrb.com was launched in November 2010 and incorporated as Krrb, Inc. in January 2011. The company is headquartered in Brooklyn, New York City and is privately owned by Area 17, an interactive agency based in New York City and Paris, France.[1]

Luis Lavena, core developer of the programming language Ruby,[9] designed and developed the software and led the engineering team. Interactive art director Arnaud Mercier[10] (now deceased) designed the logo and user interface. Andrew Wagner, former editor of ReadyMade, American Craft and Dwell Magazine[11] and columnist for the New York Times,[12] joined the company in 2011 as director and editor-in-chief. In 2014, Phil Jeffs, director of product at Area 17, joined the team to lead product development.

Krrb classifieds network

In 2012, Krrb partnered with Apartment Therapy to create classifieds for the site.[13] Following this, Krrb created a classifieds network of other targeted classified sites.[14] The Krrb Classified Network was released in October 2013 with the launch of the Chicago Magazine Classifieds.[15]

Conflict with Craigslist

In February 2013, Craigslist attorneys sent a cease-and-desist letter[16] demanding that Krrb permanently disable its "Krrb It" button, a bookmarklet tool that enables a registered user of Krrb to copy factual information from their own Craigslist posts to Krrb, using publicly-available information, and display in a way that is unique to Krrb.[17] The company disabled the "Krrb It" button for Craigslist.

References
  1. "Parent Company for Krrb.com". A17 Group, Inc. Retrieved 2013-10-28.
  2. "Member Info for Krrb.com". Krrb.com. Archived from the original on 2015-07-22. Retrieved 2015-07-30.
  3. "Buying and Selling on Krrb.com". Krrb.com. Archived from the original on 2013-10-30. Retrieved 2013-10-28.
  4. "Krrb is Like a Local Flea Market, Online". Earth911.com. Archived from the original on 2013-04-24. Retrieved 2013-04-17.
  5. "Krrb: Paris and Brooklyn-designed fleas for fashion". rudebaguette.com. 29 February 2012.
  6. "Krrb Finds Who's Selling What Near You". Lifehacker.com. 29 November 2010. Retrieved 2010-11-29.
  7. Archive.org website shows homepage on March 11, 2017: By March 13, and for all subsequent entries, the site no longer functions.
  8. "Online flea market Krrb works the way Craigslist should". technewsdaily.com. 20 December 2022.
  9. "Ruby Core Team". rubycoreteam.heroku.com. Archived from the original on 2013-12-07.
  10. "Arnaud Mercier Retrospective". arnaud.area17.com.
  11. "Kick it to the Krrb". austineavesdropper.com.
  12. Wagner, Andrew (2011-12-14). "What you make of it". The New York Times.
  13. "Apartment Therapy Classifieds". apartmenttherapy.com. Archived from the original on 2013-10-28. Retrieved 2013-10-28.
  14. "Chicago Magazine and Krrb launch free local marketplace". aimgroup.com.
  15. "Tribune launches Chicago Magazine classifieds on Krrb platform". aimgroup.com.
  16. "Cease and Desist letter from Craigslist" (PDF). Archived from the original (PDF) on 2014-03-31. Retrieved 2013-10-28.
  17. "A Startup CEO Claims He's Being 'Cyber-Bullied' By The Craigslist CEO". Business Insider.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.