Kyra (virtual influencer)

Kyra[2] or Kyraonig[3][4] is an Indian fictional character[5] created by Himanshu Goel.[6] She was launched in Jan 2022 as an Instagram profile. The account is India’s first Virtual Influencer.[7][8] She has been featured on the digital cover of Travel and Leisure, India[9] and has done several brand endorsements so far with brands like Amazon Prime Video,[10] boAt[11] and John Jacobs.[12][13] As of December 2022, she has gained over 200,000 followers on her Instagram profile.[14]

Kyra
First appearance28 January 2022[1]
Created byHimanshu Goel
In-universe information
AliasKyraonig
SpeciesArtificial intelligence
GenderFemale
OccupationInstagram influencer
OriginIndia

References
  1. "Meet Kyra, India's first virtual influencer with almost 100K followers; check her viral posts here". Firstpost. 7 June 2022. Retrieved 28 December 2022.
  2. Paul, James (7 June 2022). "Who Is Kyra? India's First 21-Year-Old Virtual Influencer Who Is Taking The Internet By Storm". Mashable. Retrieved 28 December 2022.
  3. "Top virtual influencers you should be following on social media". August Man. 2 August 2022. Retrieved 27 December 2022.
  4. "India's first metaverse influencer is becoming Instagram-famous". Quartz. 10 June 2022. Retrieved 28 December 2022.
  5. Auto, Hermes (10 September 2022). "The popular 'fake reality' of virtual influencers in India | The Straits Times". The Straits Times. Retrieved 28 December 2022.
  6. "Meta influencers new marketing rage". Financial Express. Retrieved 27 December 2022.
  7. "Meet India's first virtual influencer Kyra". Hindustan Times. 7 June 2022. Retrieved 27 December 2022.
  8. "Meet Kyra, India's first meta or virtual influencer". The New Indian Express. Retrieved 27 December 2022.
  9. "Into The Metaverse With Kyra‚ India's First Meta Influencer". Travel + Leisure. 29 August 2022. Retrieved 28 December 2022.
  10. "Everything you need to know about Kyra, India's first virtual influencer". GQ India. 16 June 2022. Retrieved 27 December 2022.
  11. Gogoi, Monami (3 August 2022). "India's first virtual influencer 'Kyra' clocks 20 lakh Instagram views with debut commercial". ThePrint. Retrieved 27 December 2022.
  12. "Kyra- India's first Meta influencer". India Today. 18 October 2022. Retrieved 28 December 2022.
  13. "Amazon Prime Video takes sci-fi route for 'The Peripheral' ad campaign; ropes in virtual influencer Kyra". afaqs!. Retrieved 28 December 2022.
  14. "Kyra on Instagram". Instagram. Retrieved 28 December 2022.
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