LIVERight

The LIVERight concept began at the 2nd annual Youth Leadership Conference on Asian and Pacific Islander Health in 2004, a CDC funded event organized by the Asian Liver Center at Stanford University. High school students were given a Team Challenge to create a campaign/event for raising awareness about hepatitis B, and LIVERight was born. The words "Liver" and "Right" together emphasize the importance of liver health. From this concept, LIVERight bracelets and the LIVERight 5K run/walk emerged.

Adrian Elkins inspired the Asian Liver Center at Stanford University to start LIVERight, a 5K Run/Walk to raise awareness about hepatitis B and liver cancer in the Asian Pacific Islander community.

On 30 April 2005 in San Francisco's Golden Gate Park, the Asian Liver Center and the Answer to Cancer Foundation hosted LIVERight.[2]

On 11 November 2006, the 2nd annual LIVERight on the go! was held at Stanford's Sand Hill Fields. The community event had 700 registered participants and 100 volunteers, and raised over $135,000.

LIVERight '09 was held on Saturday, May 2, 2009 at Golden Gate Park in San Francisco, California. Over 400 runners registered and raised over $100,000 to fight liver cancer and hepatitis B.

In November 2010, LIVERight returns to Stanford University with the hottest new dance fitness craze that's taking over the world. Fusing hypnotic Latin rhythms with easy to follow dance moves, Zumba Fitness is a Latin-inspired cardio dance fitness workout. The LIVERight Zumbathon at Stanford will be held on Saturday, November 13, 2010 in partnership with the Asian Liver Center at Stanford University, Answer to Cancer, Be Well @ Stanford and the Stanford Department of Physical Education. Zumba is all about having fun and no experience is necessary. This family-friendly event is open to the public and all of the Stanford community. As in the past, donations benefit the Jade Ribbon Campaign and the fight against liver cancer. Enthusiastic Zumba Fitness Instructors, prizes and games, and two hours of Latin rhythms will keep participants sweating and having fun.

The Answer to Cancer (A2C) run was founded by Adrian Elkins, a 20-year-old student at Southern Oregon University who was diagnosed with liver cancer in 2002.[3] Had he known during his childhood that his ethnicity and chronic hepatitis B infection increased his chance of developing liver cancer by 100%, he would have been regularly monitored for liver damage. He had no idea that hepatitis B—a disease he contracted at birth in Calcutta, India—causes 80% of the world's liver cancer cases.[4] Adrian battled his disease for ten months, working tirelessly to organize an event to raise money for liver cancer research. Adrian saw the first-ever A2C run take place on 8 August 2003. Thanks to the generous support of friends, families and numerous companies, the 2003 Answer to Cancer Race was able to raise more than $20,000 for three charities and reach out to more than 240 participants. Adrian died only eight days after this first race.

• Asian Liver Center
• LIVERight Outreach