La Divaza

Pedro Luis Joao Figueira Álvarez (born 18 June 1998), known as La Divaza, is a Venezuelan and Mexican[1] YouTuber and singer.[3][4][5] La Divaza is the second YouTuber from Venezuela to reach one million subscribers after Dross.[6]

In this Spanish name, the first or paternal surname is Figueira and the second or maternal family name is Álvarez.
La Divaza
Personal information
Born
Pedro Luis Joao Figueira Álvarez

(1998-06-18) June 18, 1998
Maracay, Aragua, Venezuela
Nationality
  • Venezuelan
  • Mexican[1]
YouTube information
Channel
Years active2012–present
Genres
Subscribers10.4 million[2]
Total views830.1 million[2]
NetworkBroadband TV
Associated acts
100,000 subscribers2015
1,000,000 subscribers2017
10,000,000 subscribers2020
Last updated: 27 July 2022

Biography

He was born in the city of Maracay, Aragua, Venezuela, and studied at "Instituto Escuela Maracay" in which graduated in 2015. He began producing videos on YouTube at the end of 2012, where he described the situation in his home country. His character, "La Divaza" caused controversy nationally and internationally for the peculiar personality it presented and the content of his videos. To this day he has become an icon and a phenomenon on social media.[7]

In 2011, Divaza (Pedro for his family and friends) began making videos of the social networking site Habbo, but stopped in 2012 when his channel called La Divaza flourished.[6]

"La Divaza" is Pedro Luis alter ego. "A diva." It is a varied channel as far as content is concerned, ranging from vlogs, gameplays and reviews to annual awards like the VMAs, AMAs, EMAs, Billboards, Miss Universe, Met Gala and the Grammys, to more serious topics of social awareness.[8]

His best friend, Jose Gregorio Santos Terrasi (also known as La Jose) who lives with him in Mexico City. He has made several appearances in his channel when he lived in Venezuela with the YouTuber Konrad Montero (also known as La Konrad) but because of the distance, only contact via social networks.[9][10]

He is currently touring and performing for his millions of fans throughout the world and he has collaborated with many famous YouTubers such as Mariale, Alejo Igoa, Kimberly Loaiza and Juan Pablo Jaramillo. He got actually nine million of subscribers in YouTube.[11]

In December 2017, he released a song as a part of a viral YouTube challenge called "Roast Yourself" (like the challenge itself) that was accompanied by a music video, promoting her alter-ego. One week later, the song was available on iTunes,[12] reaching the top on Mexico and others Latin American countries. The music video got one million likes in 24 hours and more than six millions views on YouTube. As of June 2020, the music video had 115 million views and 3,5 million likes, making it the most successful song ever by a YouTuber.[13] He performed the song live at the 2018 MTV Millennial Awards, where he hosted the show alongside Chilean singer Mon Laferte, in which he won two awards, there are: MIAW Icon of the Year and Roasted of the Year.

On 15 November 2019, he released his first song called "Cachete Al Suelo" under the music label Warner Music Group.

In 2020 he made a challenge video called "Sing the song" with Colombian singer Karol G.

On 28 December 2020 he launched his new song called "D.I.V.A."

In 2022 he launched other new song called "La Noche".

In 2023 integrate the new season of the reality "La Venganza De Los Ex", launched in the channel MTV Latinoamerica and the platform of streaming Paramount Plus.

Actually he had a second channel in YouTube called "Keeping Up With La Divaza", where he broadcasts the podcast called "Radio Divaza", made with his best friend and influencer José Gregorio Santos Terrasi "La Jose". This podcast can found in Spotify.

Filmography

TV
Year Program Role Media
2018 MTV Millennial Awards Host MTV
2022 RuPaul's Drag Race: All Stars 7 Participant Paramount+

Awards and nominations
Year Event Category Result Ref.
2016 MTV Millennial Awards Styler of the year Nominated
2017 The freshest face Nominated
Supercolab of the year Nominated
2018 Miaw icon of the year Won
Roast of the year Won
2019 Miaw icon Nominated
Instastories Nominated
2021 God of the Podcast Won

References
  1. Gobierno de Mexico (19 September 2017), Ficha de registro CURP mexicana de Pedro Luis Joao Figueira Álvarez, retrieved 15 July 2023
  2. "About LA DIVAZA". YouTube.
  3. "La Divaza es portada de la nueva edición de la 'Revista Tú'" [La Divaza is the cover of the new edition of the 'Revista Tú']. Entretengo (in Spanish). 13 June 2018. Retrieved 22 July 2019.
  4. Sánchez, Macarena (21 July 2018). "De estudiante a furor en YouTube: la historia de "La Divaza", el youtuber venezolano". infobae (in European Spanish). Retrieved 26 September 2020.
  5. "Conozca por qué La Divaza es tendencia en redes sociales". EL NACIONAL (in Spanish). 21 March 2020. Retrieved 26 September 2020.
  6. "CelebridadPlus: LA DIVAZA EL YOUTUBERS VENEZOLANO MÁS FAMOSO LLEGO AL MILLÓN EN YOUTUBE". celebridadplus.com.ve. Archived from the original on 16 January 2017.
  7. Ramos, Dulce Maria (18 December 2016). "Pedro Figueira". estampas.com. Archived from the original on 22 December 2017. Retrieved 11 March 2017.
  8. "Pedro Figueira, LA DIVAZA: "No es fácil digerir qué es un youtuber" – Revista Venezolana". revistavenezolana.com. 21 December 2016.
  9. "La Divaza dio detalles de sus proyectos en La Bomba – Televen". televen.com. 9 March 2017.
  10. "La Divaza, el influencer venezolano que cautiva a América Latina". expreso.ec. Archived from the original on 11 March 2017. Retrieved 11 March 2017.
  11. "LA DIVAZA". YouTube. Retrieved 17 January 2018.
  12. Roast Yourself – Single by La Divaza on Apple Music, 2 December 2017, retrieved 17 January 2018
  13. ""Roast yourself" de La Divaza suma más de 16 millones de reproducciones". www.20minutos.com.mx - Últimas Noticias (in Mexican Spanish). 4 January 2018. Retrieved 26 September 2020.
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