Larry Kelly

Kelly was on the Daytona Beach planning board for four years before being elected to the Daytona Beach city commission in 1971. Kelly was the Daytona Beach city commissioner until he was elected mayor in 1974 in a special election to fill the vacancy in that office.[4]

Kelly served as the Mayor of Daytona Beach, Florida for twelve consecutive, two-year terms from 1974 to 1993.[4][5][13][14]

After Fort Lauderdale started discouraging college students from vacationing there for Spring Break in the mid-1980s, Kelly appeared on national television to encourage college vacationers to come to Daytona Beach for Spring Break instead.[5][15][16] Soon after, beer and cigarette brands started advertising in Daytona Beach for Spring Break. MTV's Spring Break showcase moved their Spring Break coverage to Daytona Beach in 1986.[16][17] He later called that decision a mistake as locals experienced many problems during Spring Break every year.[15][18][19][20][21] Kelly's efforts to rein in the revelry included promoting athletic competitions called "Spring Games" to channel youthful energy in a wholesome direction,[22] and proposing that hotels be billed for the cost of sending police to respond to calls during spring break.[23]

In 1993, Kelly was lost his bid for re-election to a potential 13th term in a major upset.[4] Kelly was defeated by restaurateur Paul Carpenella by only 210 votes.[4] Carpenella received 3,689 votes (50.3%), to win the mayoral election, while Kelly placed second, garnering 3,479 votes (47.4%).[4] Turnout in the 1993 municipal election was just 25%.[4] That year, Daytona Beach officials cut their Spring Break marketing budget and ties with MTV.[16][24]