Lasso (video sharing app)

Lasso was a short-video sharing app by Facebook.[1][2]

Lasso
Developer(s)Facebook
Initial releaseNovember 9, 2018 (2018-11-09)
Operating systemAndroid, iOS
TypeVideo sharing and social media

Lasso was launched on iOS and Android and was aimed at teenagers.[3]

On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels.[4][5]

Features

The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking.[6][7]

Competition

Lasso was directly competing with TikTok, a viral 15 second video app that merged with Musical.ly in August 2018.[8]

References

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