Last Ounce of Courage

Last Ounce of Courage is a 2012 American Christian Christmas drama film directed by Darrel Campbell and Kevin McAfee and starring Marshall R. Teague, Jennifer O'Neill, and Fred Williamson. It centers on the struggle of Bob Revere, a man dealing with what he feels is his freedom of religion being attacked by the government of his community and an ACLU-like group.

Last Ounce of Courage
Theatrical release poster
Directed byDarrel Campbell
Kevin McAfee
Screenplay byDarrel Campbell
Story byRichard Headrick
Gina Headrick
Darrel Campbell
Produced byKevin McAfee
StarringMarshall R. Teague
Jennifer O'Neill
Fred Williamson
CinematographyJason Cantu
Edited byMiles Hanon
Music byRonald Owen
Production
company
Veritas Entertainment
Distributed byRocky Mountain Pictures
Release date
  • September 14, 2012 (2012-09-14)
Running time
101 minutes
CountryUnited States
LanguageEnglish
Box office$3,329,674[1]

The film was universally panned by film critics and audiences.

Synopsis

After the death of his son Thomas, Bob Revere (Teague), the mayor of Mount Columbus, has to deal with politicians removing Christmas and starts a controversial protest.

Cast

Theatrical run

Last Ounce of Courage was released on September 14, 2012 at 1,407 locations in the United States and grossed $1.59 million in its opening weekend, ranking 15th at the box office. Box Office Mojo reported that unlike most Christian films that depend on word of mouth, commercials were run for Last Ounce of Courage. The website said this indicated that the opening was "probably a pretty serious financial disappointment".[2] As of September 23, the film has grossed an estimated $3,329,674.[1]

Critical reception

Last Ounce of Courage was universally panned by film critics.[3] Rotten Tomatoes reports a 0% approval rating based on 16 reviews, with an average score of 2.49/10.[4] At Metacritic, which assigns a weighted average rating out of 100 to reviews from mainstream critics, the film has received an average score of 11 based on 5 reviews.[3] As The Washington Post puts it, "Its effectiveness depends entirely on the degree to which you already believe its talking points.”[5] Actor and activist Chuck Norris said of the film, "It was an easy choice to endorse this film because its message is consistent with my life principles and core values.”[6]

Michael O'Sullivan of The Washington Post said it was "preaching to the choir".[5] Robert Abele of the Los Angeles Times said of the film, "The patriot-packaged Last Ounce of Courage has been made with the conviction of true zealots, but also the competence of amateurs."[7] In contrast, Movieguide, a conservative Christian film review site, says of the film, "Last Ounce of Courage ends on several positive notes that make it recommended viewing for everyone."[8]

Lawsuit

Last Ounce of Courage was the subject of a 2014 class action lawsuit. The lawsuit alleges that the film's marketing team conducted a massive robocall advertising campaign, which was alleged to be in violation of the Telephone Consumer Protection Act.[9] In 2017, a federal judge awarded $32.4 million to the plaintiffs.[10]

See also

References
  1. "Last Ounce of Courage (2012)". Box Office Mojo. Retrieved November 18, 2012.
  2. Subers, Ray (September 16, 2012). "Weekend Report: 'Resident Evil 5,' 'Nemo 3D' Lead Another Slow Weekend". Box Office Mojo.
  3. "Last Ounce of Courage Reviews". Metacritic. Retrieved September 27, 2012.
  4. "Last Ounce of Courage (2012)". Rotten Tomatoes. Retrieved January 24, 2020.
  5. "Preaching to the aggrieved choir". The Washington Post. Archived from the original on 2012-09-16. Retrieved 2012-09-23.
  6. "Chuck Norris endorses 'Last Ounce of Courage,' powerful new film about patriots, religious freedom". Fox News. September 7, 2012. Retrieved 2012-09-23.
  7. Abele, Robert (September 13, 2012). "Last Ounce of Courage is weighed down by zealotry". The Los Angeles Times. Retrieved 2012-09-21.
  8. ""Last Ounce of Courage" Christian Movie Review". MovieGuide. Retrieved 2012-09-24.
  9. Collins, Gideon Resnick|Ben (2017-06-25). "Four Million People Can Sue for Mike Huckabee's Christmas Movie Robocall". Retrieved 2019-12-22.
  10. Patrick, Robert (7 September 2017). "St. Louis judge awards $32.4 million in Mike Huckabee-voiced robocall lawsuit". stltoday.com. Retrieved 2019-12-22.
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