LateRooms.com

LateRooms.com is a hotel reservations website providing discounted accommodation throughout the UK, Europe and the rest of the world.

LateRooms.com
TypeSubsidiary
IndustryTravel
Founded1999 (1999)
FoundersSteven, Paul, Tony Walsh
Chris Allen
Headquarters
London
,
United Kingdom
Key people
Snaptrip Group Ltd
ProductsHotels and accommodation
OwnerSnaptrip Group Limited

Company history

LateRooms.com was launched in Salford, Greater Manchester, in 1999 by brothers Steven, Paul, Tony Walsh and Chris Allen The site originally started as a simple directory listing hotels, but in 2002 moved to enable users to book hotels online (some hotels require a telephone booking through LateRooms.com). In December 2006, the company was bought by First Choice Holidays plc in a deal worth between £108 million and £120 million.[1] September 2007 saw First Choice Holidays plc merge with TUI Travel plc to form the TUI Travel Group.

In 2010 LateRooms.com moved to a new head office at The Peninsula building in Manchester, along with sister companies AsiaRooms.com and Hotels-London.co.uk.[2]

In May 2015 TUI announced a restructure of all of its brands and that Laterooms would be sold off.

In October 2015, Cox & Kings acquired LateRooms.com for £8.5 million (approx Rs. 85 crore)[3][4] However, in March 2016, it sold 100% of LateRooms Ltd (UK) ('LateRooms') to Enterprises UK Ltd. ('Malvern') for GBP 20 million.

On 1 August 2019 LateRooms.com announced they had ceased trading via Twitter and a message on their website, however the brand was purchased and revived by the Snaptrip Group[5] and their website and social media subsequently came back online.[6][7]

References
  1. "First Choice buys LateRooms". Reuters. 21 January 2007.
  2. "Laterooms checks in to Peninsula". Place North West. 22 July 2010. Retrieved 2 August 2019.
  3. Sathyanarayanan, Divya (13 October 2013). "Cox & Kings acquires LateRooms from TUI Group for Rs 85 crore". The Economic Times.
  4. "Cox & Kings buys LateRooms for Rs. 85 crore". Business Line. 13 October 2015.
  5. "Home". snaptripgroup.com.
  6. Clark, Jessica (1 August 2019). "Laterooms collapses after failure to sell business". City A.M.
  7. LateRooms.com [@LateRooms] (1 August 2019). "Regrettably LateRooms.com has ceased trading from 1.8.19 A Notice of Intention to Appoint an Administrator has been filed. For more info. please visit MalvernGroup.com" (Tweet). Retrieved 2 August 2019 – via Twitter.
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