Laurel DeWitt

Laurel DeWitt is an American fashion designer and artist based in Los Angeles. She designs and hand-crafts metal crowns and headdresses, metal apparels, art installations and performance pieces. Her custom pieces have been worn by numerous celebrities including Madonna, Jennifer Lopez, Normani, Cardi B, Mary J. Blige, Latto, Lady Gaga and Khloé Kardashian.[1][2][3][4][5][6]

Laurel DeWitt
NationalityAmerican
EducationPratt Institute
OccupationFashion designer
Notable workBeyonce’s crown in Hymn for the Weekend

Education

DeWitt grew up in New York and graduated from the Brooklyn campus of Pratt Institute in 2005.[7]

Fashion career

In her early career, DeWitt worked as a handbag designer in New York for Kenneth Cole Reaction, Oscar de la Renta, Juicy Couture, Michael Kors and Calvin Klein.[7]

She made her first crown for the Smithsonian Institution of African Arts. Her most notable work was creating the flower crown for Beyonce in Coldplay’s 2015 music video, Hymn for the Weekend. She used raw metal sheets of aluminum, brass and steel, cut the sheets into flower petals and hand-painted them with a special ink to make the 25 flowers.[7] She has also designed a skirt for Ariana Grande, a bone crown for Bebe Rexha, a gold turban for Kelly Rowland and a chain drape for Nicki Minaj among her other works for Hollywood celebrities and pop artists.[8]

DeWitt moved to Los Angeles in 2017 when she expanded her business.[9] In 2020, she designed the outfit for Rapper Saweetie in her music video, Back to The Streets.[8] She had designed crowns for the cast of the 2021 film, Coming 2 America.[10][11]

DeWitt has also worked on projects for The Brooklyn Museum, Macy’s Herald Square, the Smithsonian Institution, and Madame Tussaud's Wax Museum.[12][13] She has produced collections for several New York Fashion Week and Los Angeles Fashion Week featured showcases.[14][15]

References
  1. Olivero, Simone (April 4, 2016). "Meet the artist behind Beyonce's incredible metal crown". Yahoo! News.
  2. Hahn, Rachel (23 October 2018). "Cardi B One-Ups Offset's Love of Bling on Her New "Money" Artwork". Vogue.
  3. Starling, Lakin (10 August 2021). "Normani Knows That She's the Shit". Allure.
  4. Staff (September 15, 2022). "NTWRK Teams Up With Burger King For Exclusive Custom Crown Designed By Celebrity Jeweler Laurel Dewitt". The FADER.
  5. Chung, Gabrielle (November 2, 2020). "Khloé Kardashian Denies She's Pregnant as She Reveals Couple's Halloween Costume with Tristan Thompson". People magazine.
  6. Moridi, Kiana. "Laurel DeWitt - The Queen of Chain & Metal". LUXIERE.
  7. Spedding, Emma (1 February 2016). "Laurel DeWitt on the making of Beyonce's 'Hymm for the Weekend' crown". The Telegraph.
  8. Marsh, Jillian (4 December 2020). "'Queen of Chains and Metals' One of the Hottest Celebrity Designers Celebrity Music Video Designer". Celeb Magazine.
  9. Pieri, Nina (3 April 2019). "Celebrity fashion designer adorns Ohio State students in designer wear". The Lantern.
  10. Boone, Keyaira (March 5, 2021). "The costume designer in 'Coming 2 America' reveals the hidden meanings behind 7 of the movie's iconic looks". Insider.
  11. Grechko, Irina (March 5, 2021). "How Ruth E. Carter Brought Zamunda's Royal Fashion To Life In Coming 2 America". Refinery29.
  12. Staff (October 19, 2021). "Meet Laurel DeWitt - the Queen of Chain and Metal". 24 Fashion TV.
  13. "Jennifer Lopez is a Perfect Latina Queen in New "El Anillo" Video Wearing Laurel DeWitt". Beauty Within magazine. 30 April 2018.
  14. "Los Angeles Fashion Week Fall '17: Laurel DeWitt installation". California Apparel News.
  15. Staff (September 16, 2016). "12 outrageous Fashion Week looks". Chicago Tribune.

Official website

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