Le Musk
Le Musk is an 2022 Indian virtual reality thriller film co-produced and directed by film composer A. R. Rahman.[1] [2] The film stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.[3][4][5][6]
Le Musk | |
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Directed by | A. R. Rahman |
Written by |
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Screenplay by | Gurachi Phoenix |
Produced by | A. R. Rahman |
Starring |
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Cinematography | Gianni Giannelli |
Edited by |
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Music by | A. R. Rahman |
Production companies |
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Country | India |
Language | English |
A preview of Le Musk was shown 27 April 2017 at the ‘NAB’, Las Vegas in a room with multi-sensory 'Positron Voyager' VR motion platform.[7][8] At 72nd Cannes Film Festival, Rahman unveiled 'Scent of a song' from the film.[9]
Plot
The film follows the journey of an orphaned Armenian child, full-time heiress and part-time musician, who grows up to be a diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past.[10]
Cast
- Nora Arnezeder as Juliet
- Guy Burnet
- Munirih Grace
- Mariam Zohrabyan
- Edoardo Landolfi
Production
Development
In 2015, A. R. Rahman was planning to create a theatre with projections all around and scent added to it, after being suggested by his wife Saira to make a film on perfumes.[11][12] Three months later, someone gave Rahman a virtual reality gear which prompted him and his wife to make a virtual reality film based on perfumes. In order to blend the olfactory element in his film, Rahman got in touch with Grace Boyle,[13] who is the founder director of Feelies, a London based company that has developed the technology to disperse scent during a film.[14][15]
References
- "Rahman turns director!". 15 May 2022.
- Das, Samarpita (6 May 2017). "AR Rahman on wearing the director's hat for Le Musk: Filmmaking is a tough job but I loved it". The Indian Express. Retrieved 15 July 2020.
- Duttagupta, Ishani (14 May 2017). "How virtual reality pushed AR Rahman towards 'multi-sensory' filmmaking". The Economic Times. Retrieved 15 July 2020.
- "AR Rahman". 27 April 2017.
- "le Musk 2017".
- "Rahman turns director!". The Week.
- shiva. "AR Rahman Released Le Musk Movie First Look Poster | Press News Release". pressks.com. Retrieved 27 May 2017.
- "AR Rahman gears up for his directorial debut Le Musk". asianage.com/. 6 May 2017. Retrieved 20 October 2019.
- Joshi, Namrata (14 May 2019). "Deep dive into VR with Rahman's Scent of a Song". The Hindu. Retrieved 20 May 2019.
- Frater, Naman Ramachandran,Patrick; Ramachandran, Naman; Frater, Patrick (9 October 2019). "Busan: A.R. Rahman 'Le Musk' Directing Debut in Post-Production". Variety. Retrieved 10 October 2019.
{{cite web}}
: CS1 maint: multiple names: authors list (link) - "AR Rahman on Le Musk: It was actually Saira Banu's initiative". The Indian Express. 7 May 2017.
- "AR Rahman on his upcoming film Le Musk: Filmmaking is a very tough job". First Post. 6 May 2017.
- "Grace Boyle - The Feelies". Re:publica.
- Khan, Atif (15 May 2017). "A whiff of Rahman". The Hindu.
- "Le Musk: AR Rahman, on turning director and choosing VR". Financial Express. 7 May 2017.
- "Le Musk Brings VR to Theaters". Intel.
- "Le Musk: Musical Virtual Reality movie; Co-Written, Soundtracked and Directed by A R Rahman". The Virtual Assist.