Learn The Risk

Learn The Risk is an American anti-vaccine group founded in 2015. It is known for its billboard campaigns asserting vaccines are responsible for a large number of deaths of young children.[1][2][3][4][5][6] Arguments against vaccination are contradicted by overwhelming scientific consensus about the safety and effectiveness of vaccines.[7][8][9][10]

Learn The Risk
Legal statusNon-profit
PurposeAnti-vaccination group
President
Tina Marie
Founder
Brandy Vaughan (deceased 2020)
Websitehttps://learntherisk.org/

Founder Brandy Vaughan died in December 2020; no replacement executive director has been named. Five and a half years before she died, she made a video stating that she was in fear for her life and that she was not suicidal.[11] The coroner report states she died of a blood clot.[12]

Mission

Learn The Risk was founded in 2015 by Brandy Vaughan, as a branch of an organization she also founded, the Council for Vaccine Safety. Vaughan led both groups as executive director.[13] She described herself as a former employee of pharmaceutical company Merck and an activist for natural health.[4][14][15]

The group is widely described as being anti-vaccination.[1][14][16]

With an annual budget of less than US$100,000 according to tax filings, Learn The Risk does not have the wide reach of larger anti-vaccination groups such as Informed Consent Action Network and Children's Health Defense.[16] The organization got some funding out of the Amazon Prime program, which allowed consumers to donate a small portion of their purchase to the charity of their choice. The program helped fund several similar groups until Amazon moved to exclude anti-vaccine activists from the program, in the Spring of 2019.[16][17]

Billboard campaigns

In the Fall of 2018, the organization bought space on more than 30 billboards in West Virginia, New York, Missouri and other states, provoking concerns from health professionals that parents may delay or disregard vaccinations for their children. The message used on the billboards claimed vaccines kill children, portraying specific cases even though there was no evidence supporting the claims.

A similar billboard campaign in the Summer of 2018 in Perth, Australia, met with resistance from health professionals and calls for its removal.[14]

The World Health Organization has identified vaccine hesitancy as one of 2019's ten global health threats to watch.[18] Although a small fraction of vaccine doses provoke serious adverse reactions, health professionals agree the benefits of being protected against a wide range of infectious diseases far outweigh the risks. Among other public health agencies, the Public Health Agency of Canada stated that the science on vaccines is unequivocal, but laments the actions of "a small but vocal anti-vaccination community that spreads false information. They use powerful emotional images and misinformation with their message. This creates confusion and fear for parents who are trying to make the best decisions for the health and wellbeing of their children."[19][20][21]

References
  1. Zadrozny, Brandy; Nadi, Aliza (2019-09-24). "How anti-vaxxers target grieving moms and turn them into crusaders against vaccines". NBC News. Archived from the original on 2020-03-06. Retrieved 2020-03-12.
  2. Mosbergen, Dominique (2018-10-30). "Billboards Claiming Vaccines 'Kill' Children Cropping Up Across The Country". Huffington Post. Archived from the original on 2020-03-12. Retrieved 2020-03-12.
  3. Mulder, James T. (2019-01-29). "Anti-vaccine billboard in Syracuse featuring former fighter's dead son sparks criticism". Syracuse.com. Archived from the original on 2020-03-12. Retrieved 2020-03-12.
  4. Marso, Andy (2018-06-26). "Missouri anti-vaccine billboard with former MMA fighter's dead son is quickly defaced". Kansas City Star. Archived from the original on 2019-01-01. Retrieved 2020-03-12.
  5. Moncrease, Brittani (2018-10-05). "Anti-vaccination billboard stirs controversy". Spectrum News. Archived from the original on 2020-03-13. Retrieved 2020-03-13.
  6. Nash, Bishop (2018-10-28). "Anti-vaccine billboard goes up in Huntington". Herald Dispatch. Archived from the original on 2020-03-13. Retrieved 2020-03-13.
  7. "Communicating science-based messages on vaccines". Bulletin of the World Health Organization. 95 (10): 670–71. October 2017. doi:10.2471/BLT.17.021017. PMC 5689193. PMID 29147039.
  8. "Why do some people oppose vaccination?". Vox. Retrieved 2018-11-26.
  9. Ceccarelli L. "Defending science: How the art of rhetoric can help". The Conversation. Retrieved 2018-11-26.
  10. U.S. Department of Health and Human Services. "Vaccines.gov". Vaccines.gov. Retrieved 2018-08-05.
  11. Washington, District of Columbia 1800 I. Street NW; Dc 20006. "PolitiFact - Video of anti-vaccine activist was taken years before her death from natural causes". @politifact. Retrieved 2023-08-03.
  12. "Santa Barbara Coroner Concludes Anti-Vaxxer Brandy Vaughan Died of Natural Causes". 19 February 2021.
  13. Elloian, Mary Kay (2015-10-13). "Former Merck Employee Tells All – Starts a Non-Profit: Council for Vaccine Safety!". The Legal Edition. Archived from the original on 2020-03-13. Retrieved 2020-03-14.
  14. Cathy, O'Leary (2018-06-14). "WA Govt calls for Perth anti-vax billboard to be pulled down after doctors complain". The West Australian. Retrieved 2020-03-13.
  15. Vaughan, Brandy (2016-09-22). "Join Brandy Vaughan of LearnTheRisk.org for Important and Free Talk 'Is Your Health For $ale?' in San Francisco". Send2Press. Retrieved 2020-03-13.
  16. Wong, Julia Carrie (2019-03-05). "Revealed: AmazonSmile helps fund anti-vaccine groups". The Guardian. Archived from the original on 2020-02-12. Retrieved 2020-03-12.
  17. Sarlin, Jon (2019-03-01). "Anti-vaccine movies disappear from Amazon after CNN Business report". CNN. Archived from the original on 2020-03-12. Retrieved 2020-03-12.
  18. "Ten threats to global health in 2019". World Health organization. Archived from the original on March 11, 2019. Retrieved March 11, 2019.
  19. Weeks, Carly (February 26, 2019). "Anti-vaccine group launches billboard campaign in Toronto and surrounding area". The Globe and Mail. Archived from the original on March 11, 2019. Retrieved March 10, 2019.
  20. McQuigge, Michelle (February 27, 2019). "Anti-vaccine campaign 'very concerning,' says Ontario's health minister". Canadian Press. Archived from the original on March 11, 2019. Retrieved March 10, 2019.
  21. Abbott, Ellen (2019-12-12). "Anti-vaccine billboard on I-690 draws criticism from infectious disease expert". WRVO. Archived from the original on 2019-12-13. Retrieved 2020-03-12.
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