Downy

Downy, also known as Lenor in Europe, Russia and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.

Downy
OwnerProcter & Gamble
CountryUnited States
Introduced1960 (1960)
Related brandsLenor (Europe, Russia, Taiwan, Japan and Hong Kong)
MarketsWorldwide
Websitewww.downy.com

Brand history

Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007[1] but was subsequently discontinued.[2] Scent beads under the brand Downy have been sold in China since December 2017.[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.[4]

Awards

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.[5]

Advertising

Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.

See also

References
  1. "P&G fabric softener brand 'Lenor' entered the market in China". PG.com.cn.
  2. "宝洁为我这些错误付出的代价高达10亿元".
  3. "宝洁中国".
  4. Week, Marketing (2002-04-25). "P&G ditches UK Lenor rebranding". Marketing Week. Retrieved 2019-01-25.
  5. "Downy Fresh Protect April Fresh won the 2012 "Environmental Heroes of the Year"". A.A. Environment Possibility Award. Retrieved 2012-12-27.
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