Downy

Downy, also known as Lenor in Europe, Russia and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.

Downy
OwnerProcter & Gamble
CountryUnited States
Introduced1960 (1960)
Related brandsLenor (Europe, Russia, Taiwan, Japan and Hong Kong)
MarketsWorldwide
Websitewww.downy.com

Brand history

Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007[1] but was subsequently discontinued.[2] Scent beads under the brand Downy have been sold in China since December 2017.[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.[4]

Awards

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.[5]

Advertising

Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.

See also

References

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