Leo Resig

Leo Resig is a U.S.-based entrepreneur in the sectors of digital media, eCommerce, and streaming television. He is currently the co-founder and CEO of the over-the-top video-on-demand service, Atmosphere.TV.[1]

Leo Resig
Occupation(s)Journalist, editor, internet entrepreneur
Websitehttp://thechive.com/about/

Previously to Atmosphere, Resig served as co-founder and CEO of Chive Media Group, the parent company of The Chive, theBERRY.com, TheChivery.com, and ChiveRareCoins.com. He started the flagship site, theCHIVE, in November 2008 with his brother John Resig. theChive is a popular men's content and commerce destination and operates native iOS and Android apps. [2][3]

Resig also co-founded a golf apparel company with actor Bill Murray called William Murray Golf.[4]

Life and career

Hailing from Fort Wayne, Indiana, and graduating from Indiana University, Leo now lives in Austin, Texas and works closely with brother John (co-founder of theCHIVE).

theChive

The family turned theChive into a success with a series of viral hoaxes that were reported by the mainstream media as true.[5][6][7]

In the summer of 2013 Resignation Media relocated to Austin, TX from Los Angeles, California.[8]

Keep Calm and Chive On

Keep Calm and Chive On (KCCO) is modern slang for "don't stress about life, enjoy it." The expression originated during World War II with Keep Calm and Carry On propaganda, but was morphed into a modern pop culture reference revolving around the Chive.[9]

Tapiture

Following the success of theChive, the brothers launched an early version of Tapiture in the Summer of 2012. The site was originally referred to as a "Pinterest for Dudes" and despite skepticism, the site was attracting 1.5 million monthly unique visitors after 6 weeks of its debut.[10][11] Tapiture was spun out and in September 2012, John Ellis was hired as CEO to raise funds and build the business.[12] Leo is an investor in Tapiture and a member of its board of directors. Tapiture is headquartered in Santa Monica, California.

On October 2, 2015, Tapiture sold to Playboy for an undisclosed amount.

William Murray Golf

William Murray Golf, a golf apparel company, began in 2017 as a collaboration between Resig, his brother John, actor Bill Murray, and Murray's brothers.[13] The brand is known for a mix of casual and unusual prints and has partnered with the likes of professional golfers like Jason Kokrak, Pat Perez, as well as D.A. Points.[14] In 2022, William Murray Golf expanded to include women's golf apparel, as well.[15]

Atmosphere

Resig spun off Atmosphere.TV, a U.S.-based streaming platform made exclusively for businesses, from Chive Media Group in 2019.[16] This video-on-demand service has since gained media attention as an particularly "innovative" company, receiving awards and accolades including:

  • Digiday's "Best Connected TV Platform" [17]
  • Fast Company's "The 10 most innovative companies in video in 2022" [18]
  • Forbes' "Next Billion Dollar Companies 2022" [19]

Since its inception, Atmosphere has raised a total of $143 million — $18 million in Series A funding in 2019, $25 million of Series B funding in April of 2021, and $100 million in December of 2021 (the summation of $80 million in Series C funding and $20 million in debt). [20] [21]

References
  1. "Atmosphere Deepens Bench with Entertainment Industry Veteran Joining as Company's Chief Revenue Officer".
  2. "Is theChive the best site in the world?".
  3. "Hilarious Interview With Leo Resig Founder Of Resignation Media: "Seriously, Don't Quit Your Day Job"".
  4. "Bill Murray launches exclusive golf apparel line in honor of his Caddyshack days".
  5. "The Quitting Tale That Suckered the Whole Internet". Archived from the original on 2010-08-15.
  6. "Meet the Prankster Brothers Behind "Jenny," the Whiteboard-Using, Farmville-Exposing, HPOA Girl".
  7. "Shattered Dreams: Jenny the Dry Erase Board Girl is Fake". The New York Observer.
  8. "Media Co. behind popular humor sites relocates to Austin".
  9. "What Is 'KCCO'? What Does KCCO Stand For?".
  10. "Tapiture Bets Men Will Say, "Hey Dude Check This Out"". Forbes.
  11. "Tapiture raises (at least) $450K to prove "Pinterest for bros" critics wrong".
  12. "Resignation Media Hires CEO John Ellis To Run Tapiture, Its Fast-Growing Pinterest For Men".
  13. "Bill Murray launches exclusive golf apparel line in honor of his Caddyshack days".
  14. "William Murray Golf Boasts Growing Sponsorship Portfolio".
  15. "William Murray Golf to Launch Womenswear". 30 March 2022.
  16. "Chive Media Group Launches Atmosphere, the World's First OTT Ambient TV Platform". Associated Press. 17 December 2021.
  17. "Learfield, PinkNews, Barkley and Motel 6 are 2022 Digiday Video and TV Award winners". 24 March 2022.
  18. "The 10 most innovative companies in video in 2022". 8 March 2022.
  19. "Next Billion-Dollar Startups 2022". Forbes.
  20. "PitchBook".
  21. "Atmosphere Gets $100M to Scale Ad-Funded Videos in Bars, Gyms and Auto Shops | Built in Austin".
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