Leslie Berland

Leslie Berland is the former CMO of Twitter.

Leslie Berland
OccupationFormer Chief Marketing Officer at Twitter
Known forRedefining the phrase social currency

She was also Head of People[1] at the company.[2] Prior to that she spent over a decade[3] in executive roles at AmEx[4] establishing[5] the financial service company’s initial social media strategies.[6] (She also had executive PR roles at Ketchum[7] and GCI Health.[8] She is on the board of directors[9] of the Ad Council.[10]

Forbes ranked Berland #3 in their World's Most Influential CMOs list.[11] Fast Company ranked Berland sixth[12] in their 100 Most Creative People in Business[13] for redefining the phrase social currency.[14] She was featured in Advertising Age's Creativity 50 list.[15] In 2018, she was appointed to the National Board of Directors at Make a Wish Foundation[16]

References
  1. "Leslie Berland". www.bloomberg.com. Retrieved 2020-01-12.
  2. "Leslie Berland appointed as Chief Marketing Officer of Twitter Inc". Jagranjosh.com. 2016-01-30. Retrieved 2020-01-12.
  3. Carr, Austin (2012-04-27). "6. Leslie Berland". Fast Company. Retrieved 2020-01-12.
  4. "Microsoft's Mixer Platform Ends Partnership With Popular Streamer Following "Registered Sex Offender" Comments". The Hollywood Reporter. 10 December 2019. Retrieved 2020-01-12.
  5. Chaykowski, Kathleen. "Twitter Hires Former American Express Exec Leslie Berland As CMO". Forbes. Retrieved 2020-01-12.
  6. Chaykowski, Kathleen. "Twitter Hires Former American Express Exec Leslie Berland As CMO". Forbes. Retrieved 2020-01-12.
  7. "Twitter CMO Leslie Berland Shares An Important Career Advice For Youngsters: Read It Here!". Retrieved 2020-01-12.
  8. Connley, Courtney (2019-09-30). "Twitter CMO Leslie Berland says young people should ignore this common piece of career advice". CNBC. Retrieved 2020-01-12.
  9. "Leslie Berland". When Women Win Podcast. 2018-12-07. Retrieved 2020-01-12.
  10. "Board of Directors". AdCouncil. Retrieved 2020-01-12.
  11. Rooney, Jenny. "The World's Most Influential CMOs 2018". Forbes. Retrieved 2021-01-20.
  12. "Twitter CMO Leslie Berland on Leading with Impact". Inside the Brand. Retrieved 2020-01-12.
  13. Koh, Yoree. "Twitter Appoints a Marketing Chief". WSJ. Retrieved 2020-01-12.
  14. Carr, Austin (2012-04-27). "6. Leslie Berland". Fast Company. Retrieved 2020-01-12.
  15. "Twitter Names AmEx's Leslie Berland Its CMO". adage.com. 2016-01-26. Retrieved 2020-01-12.
  16. Davis, Richard K. "Our Path Forward". Wish.Org.


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