LesserEvil

LesserEvil is an American snack company located in Danbury, Connecticut. The brand is known for its commitment to healthy, organic, and sustainable snacks.[2]

LesserEvil, LLC
TypePrivate
IndustryFood
Founded2004 (2004)
FounderMichael A. Sands
Headquarters
Danbury, Connecticut
,
U.S.
Area served
North America
Key people
Charles Coristine, CEO
ProductsSnack foods
Number of employees
220[1]
Websitewww.lesserevil.com

History
LesserEvil logo 2013-2019
LesserEvil's packaging in 2014

LesserEvil was founded in 2004 by Michael A. Sands[3] (with funding from Gene Hackman & Jim Cramer) in Tuckahoe, New York,[4] with a mission to provide a healthier alternative to snacking.[5] Their initial product offering was an all-natural kettlecorn, which was packaged in a vintage-style popcorn box.[4] After the introduction of an expanded variety of kettlecorn, there was a demand for more "less evil" snacks. In 2006 they would introduce a second line, All-Natural Krinkle Sticks, an alternative to fried potato chips.[6]

In 2011 Charles Coristine acquired LesserEvil[7] and opened its Danbury factory the following year.[8] At this point, the company's headquarters was still located in Wilton, Connecticut, but would fully move all operations to the current Commerce Park location in Danbury by 2013.[9] While the improvements to the business were needed, Coristine's primary focus was to refine the company's mission and offer a product that is truly healthy, rather than a snack that's not as bad as the others.[10] By exploring more innovative and natural ingredients, such as black beans and chia seeds, new nutritional snacks emerged.[11]

LesserEvil underwent a rebrand in 2019, which emphasizes "mindful" snacking, reiterated by the "guru" mascots featured on the packaging.[12]

In April of 2022, the brand entered a new product category by acquiring R.E.D.D. Bar.[13]

References
  1. "LesserEvil Overview". pitchbook.com. Retrieved September 2, 2023.
  2. Bains, Roshini (June 17, 2022). "LesserEvil Collaborates with RIND Snacks". International Bakery. Hand Media International. Retrieved September 4, 2023.
  3. Moran Alterio, Julie (August 13, 2008). "Snack company markets to presidential race". The Journal News. White Plains, New York. Retrieved September 5, 2023.
  4. Lee, Richard (March 8, 2012). "Judges like what they savor in LesserEvil". The Stamford Advocate. Hearst. Retrieved September 2, 2023.
  5. Berkshire Hathaway (June 18, 2012). "Snack Food Company is on a Mission to Make the World Less Evil". Business Wire. Retrieved September 3, 2023.
  6. "The LesserEvil History". LesserEvil.com. LesserEvil Brand Snack Co. 2009. Retrieved September 3, 2023.
  7. Larson, Andrew (June 26, 2023). "Nearing $100M in annual revenues, CT's LesserEvil expands organic snack foods line, readies new in-state manufacturing plant". Hartford Business Journal. New England Business Media LLC. Retrieved September 2, 2023.
  8. Smith, Alissa (May 30, 2013). "LesserEvil Snacks Opens A New Factory In Danbury". Daily Voice. Cantata Media LLC. Retrieved September 3, 2023.
  9. David W. St. Hilaire (2013). "Comprehensive Annual Financial Report for The Fiscal Year Ended June 30, 2013". City of Danbury Department of Finance. Retrieved September 2, 2023.
  10. Dube, Rob (September 3, 2019). "Searching for a Smarter Snack: How This Mindful Leader Created A LesserEvil". Forbes. Forbes Media. Retrieved September 2, 2023.
  11. "Wellbeing Benefits". LesserEvil.com. LesserEvil Brand Snack Co. 2013. Retrieved September 3, 2023.
  12. Cabrey, Erin (July 13, 2020). "LesserEvil Moves Into New Categories, Expands Distribution". NOSH. NevNET. Retrieved September 3, 2023.
  13. Nunes, Keith (April 13, 2022). "LesserEvil enters bar category with acquisition of R.E.D.D. Bar". Food Business News. Sosland Publishing. Retrieved September 3, 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.