Lets Link

"Lets Link" is a song by American rapper WhoHeem. It was released on August 20, 2020, and garnered popularity soon after on the video-sharing app TikTok. A remix featuring American rapper ppcocaine was released, along with another featuring American rappers Lil Mosey, and Tyga. A music video was released on October 5, 2020.[2][3]

"Lets Link"
Single by WhoHeem
ReleasedAugust 20, 2020 (2020-08-20)
GenreSnap
Length2:39
Label
Songwriter(s)
  • Calvin Burdine
  • Micha Armstard
  • Makai Franklin
  • Kyle Anuforo[1]
Producer(s)LoyalThePlug
WhoHeem singles chronology
"Drugs"
(2020)		 "Lets Link"
(2020)
Music video
"Lets Link" on YouTube

Background

On August 19, 2020, WhoHeem posted a video of him singing the song on his Instagram profile, asking his followers if he should release it next. The song was self-released the following day, and later reissued through Arista Records and Columbia Records following WhoHeem's signing to both labels.[4] It soon went viral on the video-sharing app TikTok.[5] By September 8, 2020, it was used in over 630,000 videos,[6] where it inspired the #SidePieceChallenge, which shows "sidepiece" girls exposing men for cheating on their girlfriends with them.[7]

Reception

Complimenting the "irresistibly catchy" hook and fingersnap heavy instrumental, Alphonse Pierre of Pitchfork said the song "seems inspired by San Bernardino, California rapper Whoheem's experiences hitting on girls in their Instagram DMs and it sounds as if it was written at his local mall's food court".[8]

Charts
Chart (2020) Peak
position
Belgium (Ultratip Bubbling Under Flanders)[9] 36
Canada (Canadian Hot 100)[10] 71
New Zealand Hot Singles (RMNZ)[11] 4
UK Singles (OCC)[12] 63
US Billboard Hot 100[13] 86
US Hot R&B/Hip-Hop Songs (Billboard)[14] 32
US Rolling Stone Top 100[15] 47

Certifications
Region CertificationCertified units/sales
United States (RIAA)[16] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. "Try the TIDAL Web Player".
  2. "WhoHeem Releases "Let's Link" Remix Feat. Tyga & Lil Mosey". RESPECT. 2020-10-25. Retrieved 2020-12-03.
  3. "WhoHeem - Lets Link (Official Video) - YouTube". www.youtube.com. Retrieved 2020-12-03.
  4. "Lets Link - Single by WhoHeem on Apple Music". 20 August 2020. Retrieved September 19, 2020 – via Apple Music.
  5. Leight, Elias (September 2, 2020). "With TikTok's Fate Uncertain, Artists Test Instagram Reels". Rolling Stone. Retrieved September 8, 2020.
  6. "Lets Link created by WhoHeem - Popular songs on TikTok". Archived from the original on September 8, 2020. Retrieved September 8, 2020 – via TikTok.
  7. Kipling, Ella (September 7, 2020). "TikTok:Sidepiece Challenge Exposes Cheating Boyfriends". HITC. Retrieved September 8, 2020.
  8. Pierre, Alphonse (August 28, 2020). "The Ones: Whoheem's "Lets Link"". Pitchfork. Retrieved September 8, 2020.
  9. "WhoHeem – Lets Link" (in Dutch). Ultratip. Retrieved September 25, 2020.
  10. "WhoHeem, CAN". Billboard. Retrieved September 22, 2020.
  11. "NZ Hot Singles Chart". Recorded Music NZ. September 7, 2020. Retrieved September 8, 2020.
  12. "Official Singles Chart Top 100". Official Charts Company. Retrieved September 18, 2020.
  13. "WhoHeem, HSI". Billboard. Retrieved September 15, 2020.
  14. "WhoHeem, BSI". Billboard. Retrieved September 9, 2020.
  15. "Top 100 Songs, September 4, 2020 - September 10, 2020". Rolling Stone. Retrieved September 14, 2020.
  16. "American single certifications – WhoHeem – Lets Link". Recording Industry Association of America. Retrieved March 31, 2022.
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