Level (cigarette)

Level is a Swedish brand of cigarettes, currently owned and manufactured by JTI Sweden, a subsidiary of Japan Tobacco.[1]

Level
An old Swedish pack of Level cigarettes, with a Swedish text warning at the bottom of the pack.
Product typeCigarette
OwnerJTI Sweden, a subsidiary of Japan Tobacco
CountrySweden
Introduced2001 (2001)
MarketsSee Markets

History

Level was launched in 2001 as a budget brand cigarette.[1] Level was the first low priced cigarette introduced in Sweden. At introduction, a pack of Level cost 26 Swedish Krona.

Level has attracted some attention because of its slender profit margins. Of the approximately 30 Swedish Krona that a pack cost in 2005, the merchant charged about $1.65, which is about €5.00 for a normal package.

In 2015, a pack of Level cigarettes cost 50 Swedish Krona for both normal king size cigarettes and 100s cigarettes.

Markets

Level is mainly sold in Sweden, but also was or still is sold in Norway, Denmark, Poland, Ukraine and Russia.[2][3][4]

Products
  • Level Full Flavour
  • Level Full Flavour 100's
  • Level Smooth Flavour
  • Level Smooth Flavour 100's
  • Level Smooth Menthol
  • Level Smooth Menthol 100's
  • Level Menthol On Demand Full Flavour

Below are all the current brands of Level cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.

PackTarNicotineCarbon monoxide
Level Full Flavour10 mg0,9 mg10 mg
Level Full Flavour 100's10 mg0,8 mg10 mg
Level Smooth Flavour8 mg0,7 mg9 mg
Level Smooth Flavour 100s8 mg0,7 mg9 mg
Level Smooth Menthol8 mg0,7 mg9 mg
Level Smooth Menthol 100's8 mg0,7 mg9 mg
Level Menthol On Demand Full Flavour10 mg0,7 mg10 mg

See also

References
  1. "Sweden". jti.com. Retrieved 2 January 2018.
  2. "BrandLevel - Cigarettes Pedia". www.cigarettespedia.com. Retrieved 2 January 2018.
  3. "Level". www.zigsam.at. Retrieved 2 January 2018.
  4. "Brands". www.cigarety.by. Retrieved 2 January 2018.
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