Leyla Piedayesh

Leyla Piedayesh (born 1970) is an Iranian-born German fashion designer and founder of the Lala Berlin fashion label. She was born in Teheran.[1]

Early life

Piedayesh founded Lala Berlin in 2004, originally as a knitwear brand. The line expanded to include a full range of fashion for women, including accessories and knit jackets.[2] The first boutique shop was opened in 2006. In 2007, the label was nominated for the New Generation Award at Merceds-Benz Fashion Week.[3][4] Piedayesh's designs are now available globally in more than 60 stores.[5] Her lala Berlin company is 100% female.[3] Piedayesh has shown Lala Berlin several times during Copenhagen Fashion Week.[6]

Before becoming a full-time designer, Piedayesh was an editor of the Designerama television segment for MTV Berlin.[5]

In 2015, she was a judge of the Designer Nest Awards during Copenhagen fashion week.[7]

In 2017, as part of International Women's Day, Barbie honored 17 contemporary and historical female role models. Piedayesh became the first German to have a Barbie created in her image.[8]

References
  1. Honigman, Ana Finel (21 January 2014). "Meet Germany's Answer to Isabel Marant". Harper's BAZAAR. Retrieved 3 March 2020.
  2. Sharp, Beccy (23 December 2011). "Fashion interview: Leyla Piedayesh". EXBERLINER.com. Retrieved 3 March 2020.
  3. "Interview with fashion designer Leyla Piedayesh". www.mercedes-benz.com. Retrieved 3 March 2020.
  4. "Leyla Piedayesh Photos Photos: MBFW Berlin - Karstadt New Generation Award - Show". Zimbio. Retrieved 3 March 2020.
  5. "The Brander". www.thebrander.com. Retrieved 3 March 2020.
  6. "Lala Berlin". Copenhagen Fashion Week. Retrieved 3 March 2020.
  7. "Designers Nest Award 2015 - Vogue.it". www.vogue.it (in Italian). Retrieved 3 March 2020.
  8. Drier, Melissa (8 March 2018). "Lala Berlin's Leyla Piedayesh Is First German Barbie Shero Honoree". WWD. Retrieved 3 March 2020.
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