Liberty in North Korea

Liberty in North Korea was founded at Yale University on March 27, 2004,[2] the last day of the eighteenth annual Korean American Students Conference (KASCON) which described LiNK as "an explosive organization."[3] The co-founders were Adrian Hong and the comedian Paul Kim.[4] The launch included a talk from a North Korean defector and video clips of escape attempts.[5] In December 2004, LiNK sent two teams to the border of China and North Korea to interview North Korean refugees and to investigate conditions.[6]

Led by Adrian Hong, LiNK's name recognition spread through the efforts of Korean-Americans at universities and colleges who registered 40 chapters in a short period of time.[6] Volunteers worked on staging protests, petition drives, and public awareness campaigns.[6] In January 2007, Adrian Hong wrote that "two LiNK field workers and 6 North Korean refugees were caught and imprisoned by Chinese authorities" en route from Shenyang, and that Hong himself had been detained in Beijing.[7] The Wall Street Journal took interest in the case and one of its reporters, Melanie Kirkpatrick, supported LiNK's activities in China in her book Escaping North Korea: The Untold Story of Asia’s Underground Railroad.[8] The organization continued to grow and LiNK's mission expanded to include more field projects; by March 2007, LiNK had 100 chapters in the United States, Canada, Europe, Japan, and Korea.[6] In March 2007, its director Adrian Hong stated that "LiNK has briefed and advocated to the highest levels of governments and agencies around the world," then called for a day of fasting.[9]

In 2007–08, LiNK made changes to its strategy and leadership. In March 2007, LiNK altered its grassroots strategy and shifted to a membership-based model, which led to the disbanding of all chapters that year and a more unified approach to events.[10] In the summer of 2008, Hannah Song took over as executive director, replacing Adrian Hong.[11] Song began talks with Justin Wheeler of The Option, another organization focused on North Korean refugees, and in the fall of 2008 the two groups merged, retaining the structure and name of LiNK.[12] South Korean newspaper Chosun Ilbo reported that "Hong left LiNK when he became convinced that bolder action was required in 2009," and according to a statement made by LiNK, Adrian Hong's involvement with the organization ended around this time.[13] Wheeler was a persuasive advocate for the organization, giving TED talks and other presentations in the early 2010s.[14] Wheeler noted that from 2011, all funding received went to LiNK programs.[15]

In 2009, LiNK moved from Washington, D.C., to Los Angeles.[16] The organization also changed its activism strategy from political lobbying to bringing attention to the people of North Korea instead of the politics already frequently reported on. Beginning in the spring of 2009,[17] they also began to send groups of interns to give presentations to schools, colleges, churches and other venues about the North Korean human rights crisis.[18] LiNK has conducted 13 tours as of fall 2014,[17] which occur twice a year on a semester basis.[19]

Formerly known as chapters,[25] Rescue Teams are groups formed at universities, colleges, high schools, churches, and other venues that raise funds for refugee rescues through bake sales, concerts, and other fundraising activities.[24]

LiNK comments on North Korea via biannual national tours in the United States and Canada.[19] Tours generally last eleven weeks and consist primarily of LiNK Nomads visiting high schools, colleges, churches, and other community locations to screen LiNK media and answer questions about North Korea and LiNK's work.[18]

LiNK creates and implements campaigns which highlight specific facets of importance regarding North Korea and work to bring under-publicized issues to the attention of the public. The most recent campaign was titled Jangmadang, referring to the Korean word for "market" (Jangmadang) that is used in North Korea to refer to a place where North Koreans gather to buy and sell goods.[19] Past campaigns have included Bridge (2013), SHIFT (2012), The Reliance (2011), and TheHundred (2009).

Jangmadang focused on the markets (Jangmadang) that are proliferating in North Korea to circumvent the government's control of trade. These markets began forming in the late 1990s in response to a severe famine in the country and an inability of the government to provide adequate food supplies.[26] The markets also provide a venue for information dissemination through electronic media, such as DVDs and portable DVD players, USB flash drives, SD cards, portable radios, Chinese cell phones with international calling capabilities, and through word-of-mouth.[19]

The event included videos from North Korean defectors Joo Yang, Yeon-mi Park, and Joseph Kim. The campaign ran during the fall of 2014.[19]

Bridge focused on rescuing "game-changers" who can build "bridges" of information and money back to North Korea. This campaign focuses on the power an individual has to bring change to North Korea. By helping these refugees, LiNK hoped to spark increased market and information-sharing activity within the country. The initiative's goal was to raise $200,000.[27]

SHIFT was focused on changing the public's perception on North Korea from politics to the people. SHIFT encouraged people to tell the stories of the North Korean people themselves and to challenge media moguls to change the way that they are reporting on the North Korean issue.[28] It has since become an integral part of LiNK's focus.

The Reliance was a drive to create a human network of people committed to seeing every North Korean refugee free. LiNK used social media to mobilize people across the world to start their own fundraising campaigns online with 100% of proceeds going to rescue missions.[29]

TheHundred was started to kick start LiNK's fundraising efforts to begin rescuing refugees. The initial goal was to fund 100 rescue missions, which has since been accomplished.[30]

In the fall of 2013, LiNK released "Bridge to North Korea", which discussed the ongoing changes within the country as well as highlighting how refugees are helping to drive those changes even while residing in other countries by sending back money and information to their families.[27]

In 2013, LiNK released a documentary titled "Danny From North Korea".[31] It features Danny Lee and focuses on his story of escape from North Korea in March 2005 and resettlement into the United States. It has been used in both their spring and fall tours of 2013,[32] and has been featured in a number of independent film festivals.[33]

In the fall of 2012, LiNK released a short film to support its SHIFT campaign, loosely referred to as "The SHIFT Campaign Video". Supported by an anonymous partner, every view of the video on YouTube raises $0.25 on behalf of LiNK's work.[28]

In 2012, LiNK released its first independent feature-length documentary titled "The People's Crisis". Rather than seeking to evoke an emotional reaction, the film was purposed to inform the viewer about North Korea as a whole and LiNK's work.[34]

LiNK advocates for a people-centered theory of change and lobbies on behalf of a citizen empowerment model. Their goals include the sharing of illegal media such as foreign DVDs and conveying subversive information fosters dependence on others outside the government. Marketization is another area of emphasis for change, recognizing that corruption among officials at local levels both eases access to foreign media and drives black market activity that erodes people's dependence on the regime. Cross-border trade and attendant ideological erosion are also areas which the organization sees as essential to change in North Korea.[38]