Lidel (magazine)

Lidel was an Italian nationalist women's fashion magazine which was in circulation in the period 1919–1935. The title was a reference to its founder's name, Lydia Dosio De Liguoro,[1] as well as to the words Letture, illustrazioni, disegni, eleganze, lavori (Readings, illustrations, drawings, elegance, works in English).[2] The magazine played a significant role in the birth of Italian fashion,[1] but at the same time became one of the most militant publications of Fascist Italy.[3]

Lidel
Cover of Lidel issue 8 dated 1920
CategoriesWomen's magazine
Fashion magazine
FounderLydia Dosio De Liguoro
Founded1919
Final issue1935
CountryItaly
Based inMilan
LanguageItalian

History and profile

Lidel was launched by journalist Lydia Dosio De Liguoro in 1919.[1][3] It was published on a monthly basis[4] and had its headquarters in Milan.[5] The magazine's target reader group was bourgeois women.[2] Its goal was to instill a sense of Italian national identity and nationhood among these women[2] and to compete with the French fashion magazines.[6] It employed fashion to promote the idea of a modern Italy and a sense of pride and solidarity among Italians.[2]

Major contributors of Lidel were Grazia Deledda, Luigi Pirandello, Ada Negri, Carola Prosperi, Sibilla Aleramo, Amalia Guglielminetti, Goffredo Bellonci, Matilde Serao and Eugenio Treves.[2] The cover page of the monthly featured work by Bruno Munari last of which was published in the November 1930 issue.[4] It frequently featured advertisement of luxury products and fashion illustrations, short stories and articles on art.[6] The magazine folded in 1935.[1]

References
  1. Ines Tolic, ed. (2017). The Culture, Fashion and Society notebook 2017. Milan; Turin: Pearson. ISBN 9788867742844.
  2. Eugenia Paulicelli (2002). "Fashion, the Politics of Style and National Identity in Pre-Fascist and Fascist Italy". Gender & History. 14 (3): 552. doi:10.1111/1468-0424.00281. S2CID 144286579.
  3. Cinzia Capalbo (2016). "Creativity and innovation of the Italian fashion system in the inter-war period (1919–1943)". Economic History Research. 12 (2): 92. doi:10.1016/j.ihe.2015.08.002.
  4. A. Colizzi (2011). Bruno Munari and the invention of modern graphic design in Italy, 1928 - 1945 (PhD thesis). Leiden University. pp. 66, 70. hdl:1887/17647.
  5. Manuela Di Franco (April 2018). Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. p. 12. doi:10.17863/CAM.33377.
  6. Vanessa Santoro (2019). Fashioning sensibility: emotions in Gianna Manzini’s fashion journalism (MA thesis). University of Glasgow. p. 13.
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