Lifestyle store

A lifestyle store is a retail store selling a wide variety of product categories under a single brand. It is designed to associate a brand with one or another aspirational lifestyle. Lifestyle stores may include clothing, housewares, furniture, stationery, gifts, and so on.[1][2]

For the retailer, see Lifestyle (department store).

Examples of lifestyles addressed by brands include "fashionable", "active", "healthy", "back-to-basics".[3]

The pioneer in this sector was Design Research, started in 1953. "It was the first attempt to do a lifestyle store, before anyone knew that word...." It carried an eclectic selection of products, from furniture to clothing, from toys to pots and pans, at a wide range of prices.[4]

Lifestyle stores include:

The concept is sometimes extended to retail stores that stock different product lines from the same fashion brand.[7]

Notes
  1. Lynne Mesher, Basics: Interior Design 01: Retail Design, 2010, p. 18
  2. Ko Floor, Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace, 2006, ISBN 0-7494-4832-6 p. 217
  3. Floor, p. 211
  4. Carole Nicksin, "The Legacy of Design Research: The impact of the long-defunct retailer is still being felt within the home furnishings industry", HFN The Weekly Newspaper for the Home Furnishing Network, November 8, 2004 full text
  5. Industrial Design 25:32, 1978
  6. Anita Pugh et al., A Pathway to Profit: Culture Impacts Performance The Story of a Struggling Company Achieving Profitability through Cultural Transformation, 2013, p. 43
  7. Danica Lo, "New Michael Kors is Company's First Lifestyle Store in Europe", Racked, April 14, 2010,
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