Lil Tay

Tay became well known in early 2018 and was popular on platforms for a period of three months.[11][3] She first rose to prominence through her presence on social media sites like Instagram by posting pictures of herself in luxury vehicles while wearing designer clothes.[3][12] She began showing off her luxurious lifestyle, and "flexing" as well as posting rap videos on YouTube which garnered millions of views.[3]

While her popularity was growing, Tay's mother Angela Tian came in contact with talent managers in Los Angeles, California.[11] Tay, her mother and 16-year-old half-brother Jason moved from Tay's hometown of Vancouver, British Columbia to live in Los Angeles. According to the Atlantic she was homeschooled in Los Angeles,[3] though her father instead said she missed 72 days of school while living there.[13]

It was reported that Tay's older half-brother Jason was in control of her social media accounts.[14][15] As Tay's actions became more public, Tay's mother, Angela Tian, faced criticism online for allowing her young daughter to create rap videos with crude language.[16] Amid controversy and speculation that her actions were forced by her mother, Tay defended her mother in an interview on Good Morning America, saying she was not forcing Tay to act this way and that she was content with her actions.[17][18]

In a May 2018 interview with BuzzFeed News, Tay's mother stated that Jason directed the videos and managed social media accounts, with the article being released amidst a reportedly leaked video of the older half-brother coaching Tay on what to say in her video.[18][19] Jason, who apparently directed Tay's videos, was described by Business Insider as "reportedly domineering"[20] while an article in The Atlantic cited someone close to Tay stating "I've seen her brother shout at her. Once Jason was yelling at her, saying, 'You're no good, it's no good.' She was crying hard".[11] It was also reported that Tay's mother, a real estate agent, allowed Tay and Jason to record their videos in luxurious homes she was working with and used her boss' Mercedes-Benz 550 SL to portray themselves as being owners, all of which was allegedly done without the permission of her employer.[11][18] Tay's controversial videos and reputation ultimately resulted in her mother losing her job.[20]

Summarizing the controversy, Vox wrote:[11]

This wasn’t quite the classic story of a stage mom, though; instead, Lil Tay had a stage brother. Jason, then 16, was the only one who had access to her Instagram account. He was the one who coached Lil Tay on what to say and how to say it, having studied famous YouTubers in previous attempts to get famous himself. According to reports, he was often harsh and cruel, and on at least one instance prompted her to say racial slurs.

Accurate information about Tay has been difficult to confirm as she reportedly never had direct control of her public image, Vox wrote.[11] An apparent familial conflict between Tay, her mother and half-brother against Tay's father Christopher Hope and Tay's manager Harry Tsang occurred after Tay left social media, according to The Guardian.[14] Tay's father and manager sought for Tay to become more focused on professionalism, suggesting a music career for her, though her mother and half-brother encouraged her to continue her original boastful character.[11][13] It was then reported that Tay's father received a court order to return Tay to Vancouver and to cease content placement on Instagram;[11] he stated that Tay missed 72 days of school after moving to Los Angeles.[13] In June 2018, Tay's Instagram and YouTube videos had their content abruptly wiped out in an attempt to "rebrand" her image.[20] New York reported that Tay's father sought to help Tay achieve a more professional career, looking to have her name trademarked, obtain a United States work visa for Tay and to have a trust created for her in order to place her earnings.[11]

Following the court order, Tay's Instagram account was used to make unsubstantiated allegations of abuse against her father in October 2018; Tay's mother denied reports that Jason was responsible and instead said that this occurred due to a hacking event, sharing a purported police report about the incident.[13] A separate Instagram account was reportedly made with contact information on Tay's father, including details about his workplace, allegedly to harass him.[13] By 2019, it was reported in an edition of New York's The Cut that Jason managed all of her social media presence and that her mother had several business meetings about Tay without her involvement or any contracts signed.[15]

Numerous posts were made on Tay's Instagram in 2021 – reportedly placed by Jason – again accusing Tay's father of abuse and claiming that her father had court-ordered Tay back to Canada in order to profit from her earnings.[14][13][21] According to ¡Hola!, Jason launched a GoFundMe page citing the abuse allegations in an attempt to earn money on Tay's behalf.[22] In an article by The Daily Beast, Tay's promoter responded to the posts saying they were a result of a hack and that the allegations were false, while her manager Harry Tsang stated that Tay's half-brother used her Instagram account to perform "defamation and libel".[21] Tsang also alleged that Tay's mother and half-brother had attempted to plot sexual abuse allegations against Tay's father, according to The Daily Beast.[21]