Lily Alfonso

Lilly Alfonso is a Malawian fashion designer. Fashion was one of her interests as a child,[1] leading her to eventually become the CEO and founder of a fashion and design label named after herself.[2] Her designs have been modeled in fashion shows in places such as London[3] and Kuala Lumpur.[4][5] Her label produces ready-to-wear clothing for both women and men under sub-labels LAwomann, LAmann

Lilly Alfonso
Lilly Alfonso Fashion Designer
Lilly Alfonso international multi-award-winning fashion designer from Malawi
Born
Blantyre, Malawi, Africa
NationalityMalawian
Years active2010
OrganizationLilly Alfonso
TitleFashion Designer
AwardsFashion Edition Malawi (FAME) 2010 Best Fashion Design, International Fashion Awards (IFA) 2019 & 2020 International Designer, PAWES WOMEN 2022 Women in Fashion & Beauty
HonoursUMP Living Legend
Websitewww.lillyalfonso.com


She won the Fashion Malawi Edition (FAME) Fashion Designer of the Year award in 2010.[5] For two consecutive years (2019-2020) she was awarded the International Fashion Designer Award[6] in Cairo, Egypt for her contributions to the industry. She also received a Fashion Living Legend Award at the 2020 UMP awards in Blantyre, Malawi.[7] She has been interviewed by CNN,[8][9] VOA[2] and the BBC.[10]

She has established the "100-Year Plan",[11] aimed at educating and encouraging young people. She also offers free fashion and design lessons.

References
  1. "Lilly Alfonso, the startup story of a Malawian fashionpreneur building a unique fashion brand that is taking the continent by storm". Lionesses of Africa. Retrieved 2019-11-19.
  2. Malawian Fashion Designer Eyes Global Market, retrieved 2019-11-19
  3. "Malawi's designer Lilly Alfonso set for Africa Fashion Week London". Malawi Nyasa Times - News from Malawi about Malawi. 2012-07-14. Retrieved 2019-11-19.
  4. "WORLD FASHION WEEK MALAYSIA 2017 MALAWI LILLY ALFONSO". Lilly Alfonso YouTube channel. Retrieved 2019-11-19.
  5. "A Malawian fashion designer's colourful dreams". bbc.co.uk. Retrieved May 22, 2013.
  6. "Afreximbank Honoured for Promoting Creative Industry, Announces Creative African Exchange". afreximbank.
  7. "Malawian fashion entrepreneur Lilly Alfonso recognised with UMP Fashion Living Legend Award". Lionesses of Africa. Retrieved 2020-01-10.
  8. "The rise of Lilly Alfonso". CNN.com. 29 August 2014.
  9. Lilly Alfonso Fashion designer interview On CNN - African Voices, retrieved 2019-11-19
  10. "African Dream: Malawi's Lilly Alfonso". BBC News. Retrieved 2019-11-19.
  11. "Malawian fashionprenuer Lilly Alfonso grooms grassroot talents". Malawi Nyasa Times - News from Malawi about Malawi. 2018-11-07. Retrieved 2019-11-19.


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