Limited edition candy

Limited Edition (LE) candy is specialized candy manufactured for a limited time period, typically eight to twelve weeks.[1] Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.[2]

Hershey's Dark Kisses (released as limited-edition in July 2003),[1] Kit Kat White Chocolate,[2] and Reese's White Chocolate[2] were eventually made permanent due to customer demand.

LE candy are often used for cross-promotion with films.[1]

Some believe that LE candy merely builds upon base brand sales;[1] others believe in the long-run that they "cannibalize base brand sales."[2]

Some vendors, notably Six Flags, are reluctant to carry LE candy, preferring "proven sellers."[2]

References

Kirsche, Michelle L. 2005, April 11. "LE candy provides short—but sweet—sales boosts Archived 2006-06-19 at the Wayback Machine." Drug Store News.
Jim Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good." Business and Industry Confectioner. Vol. 90 No. 6. p. 33.

External links

Limited Edition at Candy Blog

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[kirsche-1] Kirsche, Michelle L. 2005, April 11. "LE candy provides short—but sweet—sales boosts Archived 2006-06-19 at the Wayback Machine." Drug Store News.

[bic-2] Jim Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good." Business and Industry Confectioner. Vol. 90 No. 6. p. 33.