Ling Long (magazine)

Ling Long (Chinese: 玲瓏; lit. 'Elegant and Fine') was a Chinese language weekly women's magazine published in Shanghai, China, from 1931 to 1937. It was one of the most popular women's magazine in China during its lifetime.[1]

Ling Long
Línglóng magazine cover
First issue of Línglóng magazine, 1931.
CategoriesWomen's magazines
FrequencyWeekly
PublisherSanhe Publishing House
Founded1931
First issue18 March 1931
Final issue11 August 1937
CountryChina
Based inShanghai
LanguageChinese

History and profile

Ling Long was established in 1931.[2][3] The first issue appeared on 18 March 1931.[2][4] The magazine stated its goal as follows: "to promote the exquisite life of women, and encourage lofty entertainment in society."[5][6]

The publisher of Ling Long was Sanhe Publishing House based in Shanghai.[5][7] The magazine was financed by Lin Zecang, the head of the company.[6] It was published in pocket-size on a weekly basis every Wednesday.[6] Both men and women served on the editorial board of the magazine.[2] The art editors of the magazine included Lin Zemin, Xu Bingduo, Zhao Baiye, Xu Jinsheng and Ye Qianyu.[7]

Ling Long was consisted of two major section, one for women-related issues and the other for entertainment and cinema.[8] The former section included articles concerning daily lives of women, including cosmetics, house-keeping, Chinese and Hollywood movies and child rearing.[7] The magazine openly discussed the topics related to sex through its authors, who were secondary school students.[7] Several special issues were also published, such as about children and swimming and beach culture.[4] However, from 1934 the magazine adopted a conservative stance.[6] The major reader group were female students.[5]

The magazine folded in 1937 after publishing a total of 298 issues with the last issue dated 11 August 1937.[2][3] Columbia University digitized 228 of 298 issues of Ling Long,[3][4][9] and Heidelberg University contributed some 18 issues.[10]

References
  1. John Pomfret (2016). The Beautiful Country and the Middle Kingdom: America and China, 1776 to the Present. New York: Henry Holt and Company. p. 207. ISBN 978-1-4299-4412-0.
  2. "Home. Linglong (Linglong). The Magazine". Heidelberg University. Retrieved 25 May 2019.
  3. "Ling Long women's magazine, Shanghai, China 1931-1937". ARCH. University of Oxford. Retrieved 31 January 2017.
  4. Michael Chang (July 2003). "Ling Long Women's Magazine, Shanghai, 1931-1937". George Mason University. Retrieved 31 January 2017.
  5. Jeremy Goldkorn (18 November 2005). "Ling Long magazine". Danwei. Retrieved 31 January 2017.
  6. Louise Edwards (2011). "Shanghai Girls' American Dreams: Ling Long Magazine and Imagining American Depravity in the 1930s" (PDF). University of Hong Kong. Retrieved 31 January 2017.
  7. Peilin Zhang (2013). "The Representation of Women's Sexual Subjectivities in Republican China: A Case Study of Ling Long Women's Magazine (1931-1937), Shanghai". The Asian Conference on Media and Mass Communication.
  8. "China's early feminism: The Ling Long Women's Magazine Issue 135, April 1934". Marta Colombo. Retrieved 31 January 2017.
  9. "Ling long women's magazine 玲瓏雜誌". Harvard–Yenching Library. Retrieved 31 January 2017.
  10. "About the Collection". Columbia University. Retrieved 26 February 2018.
  • Media related to Ling Long at Wikimedia Commons
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