Lite (radio station)

LITE (as Lite FM on radio)[1] is one of Malaysia's English-language radio stations managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station mostly plays Classic hits from the 1960s, 1970s, 1980s and 1990s which targeting listeners between the age of 35 to 49.[2] Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.[3]

LITE
Broadcast areaMalaysia
Singapore and Indonesia (Lite Johor only)
RDSLITE
Programming
Language(s)English
FormatClassic hits (since 2006)
Oldies (1996-2006)
Easy listening (2006-2022)
Adult contemporary (2006-2022)
NetworkAstro Radio
Ownership
OwnerAstro Malaysia Holdings
Era, Gegar, GoXuan, Hitz, Melody, Mix, MY, Raaga, Sinar and Zayan
History
First air date
1 June 1996 (1996-06-01) (Astro's Channel 304)
1 January 1997 (1997-01-01) (FM broadcasting)
Former names
Light & Easy
(01.06.1996 - 19.11.2006)
Lite FM
(20.11.2006 - 31.12.2017)
Technical information
Licensing authority
MCMC
Links
WebcastSyok
Websitelite.syok.my

History

Lite alongside sister channels Hitz and Mix was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Light & Easy on Astro's audio-only channels since the launch of the satellite network and Light & Easy was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke MST and was officially new renamed "Lite FM" on 20 November 2006. Light & Easy opening on 1 June 1996 as oldies format focusing Golden Oldies songs mainly from the 1950s to the 1960s targeting an older audience above 50 years old.

On 1 January 2018, the station (along with 10 other sister radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio's major rebranding project to focus on the digital platform.[4] A new logo was also unveiled.[1]

Beginning August 2021, Lite changed its radio jingles/sweepers on the radio to "Lite FM" (along with its sister stations, Hitz and Mix). Therefore, hinting that the radio station itself might go through another rebranding in the near future.

1950s music are occasionally heard again on the station due to strong demand from listeners wanting more golden tracks.

Lite adopts the classic hits radio format with the majority of the playlist consisting of classic hits music from the 1960s, 1970s, 1980s and 1990s.

On 19 August 2022, Lite FM changed the slogan to All-Time Favourites in conjunction with 25th anniversary of the station since it were officially launched in 1997. The music playlist have changed to play classic hits from the 1960s, 1970s, 1980s and 1990s.

Frequency
Frequencies Broadcast area Transmitter site
105.7 MHz Klang Valley Gunung Ulu Kali
104.4 MHz Perlis, Kedah and Penang Mount Jerai
89.3 MHz Taiping, Perak Bukit Larut
101.5 MHz Ipoh, Perak Gunung Kledang
104.6 MHz Seremban, Negeri Sembilan Gunung Telapak Buruk
92.2 MHz Malacca and Northern Johor Mount Ledang
94.6 MHz Johor Bahru, Johor and Singapore Mount Pulai
104.7 MHz Kuantan, Pahang Bukit Pelindung
105.9 MHz Kuala Terengganu, Terengganu Bukit Jerung
104.3 MHz Kota Bharu, Kelantan Bukit Panau
100.1 MHz Kuching, Sarawak Bukit Djin
103.2 MHz Kota Kinabalu, Sabah Bukit Karatong

Internet radio

Broadcast online on SYOK website and APP

Television satellite
  • Former LiteFM logo (Before 2018).
    Former LiteFM logo (Before 2018).

Similar radios

References
  1. "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
  2. "Our Brands | Astro Radio". astroradio.com.my. Retrieved 11 August 2021.
  3. "Latest Survey Results from all Astro Radio stations". Astro Radio. 2019.
  4. "With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.

    This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.