Live It Up! (TV series)

Live It Up! was a Canadian lifestyle, entertainment and consumer awareness television program, which aired nationally on CTV from 1978 to 1990.[1] Reruns of the show aired on talktv until January 2005.

The program's hosts included Jack McGaw,[2] Alan Edmonds,[3] Mary Lou Finlay,[4] Liz Grogan,[5] Dianne Buckner and Sharon Seto.[6] Live It Up! featured a mix of serious consumer-affairs topics and lighter consumer topics, mostly delivered in a tongue-in-cheek style.[7] Regular segments included the Watchdog (played by Ron Carlyle, a man whose face is never shown while testing different brands of a product),[8] "What bugs you?" (concerned consumers talk about problems with household products, and those involved in those products explain why those problems occur and/or mentions how they are improving them; segments began and end with a person (Miss Judy) in a bug costume flying around, saying "What bugs you?" in a high-pitched voice),[5] "The Legal Beagle" with lawyer, Jonathan Rudin explaining unusual Canadian laws in humorous sketches performed by the Live It Up Players (notably Tracie Tighe and Art Szoczi)[9] and "The Great Canadian Joke-Off" (a nationwide search to find the funniest joke in Canada, with each segment ending with an annoyed monkey). Segments were mainly filmed at first, but moved permanently to videotape in 1987.