Loïc Maes
Loïc Maes is a Belgian video director.
He collaborates on a regular basis with top photographers Nick Knight, Steven Meisel, and Pierre Debuscschere for platinum brands including Issey Miyake, Balenciaga, Hermes, Marni, Max Factor, Y-3, Hugo Boss, and Range Rover. In beauty work, Loic often partners with hip-hop superstar director Collin Tilley for artists including Mary J Blige, Keri Hilson, Ciara, Nicki Minaj, P Diddy, Melanie Fiona, Diddy Dirty Money, Chris Brown, Justin Bieber, and Ne-Yo.
As a director, Loic has developed a unique style that's sexy, edgy and full of fantasy. Clients range from Grammy Winner Kelly Price and European chart toppers Infernal, to BMW, Vogue, Avon, and Nivea. In 2008, he created an acclaimed triptych video installation for Francois Rousseau's exhibition L'Atelier, and in 2011 he collaborated with Nick Knight on Lady Gaga's "Born This Way", which received several awards, including MTV's Video of the Year.
Most recently, in 2013, he released an acclaimed short film for New York City's premier contemporary dance company, Cedar Lake.
Director's Work
Art Films
| Year | Artist | Title | Country |
|---|---|---|---|
| 2008 | Francois Rousseau | "L'atelier du Photographe" | France |
| 2013 | Cedar Lake | "Contemporary Ballet" | USA |
Music Videos
| Year | Artist | Title | Country |
|---|---|---|---|
| 2006 | Club Sandwich | "Inch by Inch" | France |
| 2007 | Infernal | "I Won't Be Crying" | Denmark |
| "Ten Miles" | |||
| 2008 | "Downtown Boys" | ||
| "Whenever You Need Me" | |||
| "Electric Light" | |||
| 2009 | Amaury Vassili | "Lucente Stella" | France |
| Infernal | "Redefinition" | Denmark | |
| 2010 | The Countess | "Money Can't Buy You Class" | USA |
| 2012 | Infernal | "Can't Go Back" | USA |
Commercials
| Year | Artist | Title | Country |
|---|---|---|---|
| 2006 | PSSSY Jeans | "Carwash" | France |
| Stefere | "L'Eclair" | ||
| 2007 | Cathy Guetta Perfumes | "Ibiza" | |
| 2009 | Martin + Osa | "Summer 09" | USA |
| 2010 | BMW | "BMW Watches" | France |
| 2011 | Janet & Janet | "Spring Summer 2011" | Italy |
Post Production Work
Commercials
| Year | Brand | Title | Post prod |
|---|---|---|---|
| 2011 | Vogue | "Vogue Met Gala" | Visual Effects |
| Van Cleef & Arpels | "Enchanting Love Stories" | Beauty Retouching | |
| Hermes | "Automne Hiver 2011" | Visual Effects | |
| 2012 | Balenciaga | "Spring 2012" | Beauty Retouching |
| Topshop | "ShowStudio" | Visual Effects | |
| 2013 | Issey Miyake | "Pleats Please" | Visual Effects |
Music
| Year | Artist | Title | Post prod |
|---|---|---|---|
| 2010 | Ciara | "Speechless" | Beauty Retouching |
| Rich Girl | "Swagger Right" | Beauty Retouching | |
| 2011 | Chris Brown ft Justin Bieber | "Next to You" | Beauty Retouching |
| Lady Gaga | "Born This Way" | Visual Effects | |
| "Concert Interstitial" | Visual Effects | ||
| Keri Hilson ft Nelly | "Lose control" | Beauty Retouching | |
| Mary J Blige & P.Diddy | "Someone To Love Me" | Beauty Retouching | |
| 2012 | Infernal | "Can't Go Back" | Beauty Retouching |