London Press Exchange

The London Press Exchange was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes,[1] becoming a significant Government advertising agency during World War II.[2] It merged with the Leo Burnett agency in 1969.[3]

London Press Exchange
IndustryAdvertising agency
Founded1892 (1892)
FounderFrederick Higginbottom
Reginald J. Sykes
Defunct1969 (1969)
FateMerged with Leo Burnett Worldwide
Headquarters,
United Kingdom

The agency also produced promotional work for the 1921 film Elsie and the Brown Bunny,[4] and advertising posters for the 1951 Festival of Britain.[5]

On 5 November 1946, the Market Research Society was created in the London Press Exchange offices.[6]

Notable people

Bibliography

References

  1. John William and Robertson Scott, The Life and Death of a Newspaper: An Account of the Temperaments, Perturbations and Achievements of John Morley, W.T. Stead, E.T. Cook, Harry Cust, J.L. Garvin, and Three Other Editors of the Pall Mall Gazette ..., Publisher Taylor & Francis, 1952, 417 pages, page 393
  2. "London Press Exchange Archived 2013-02-11 at the Wayback Machine", History of Advertising Trust, retrieved 17 August 2012
  3. "Lynch-Robinson,78, war hero and boss of Leo Burnett, dies", Campaign, Friday, 28 June 1996
  4. "London Press Exchange [gb]", IMDb.com, Inc.
  5. "Exhibition of Science" and "Festival of Britain" poster, V&A museum, London, retrieved 17 August 2012
  6. "History", Market Research Society
  7. "Keith Lucas", The Telegraph, 26 Apr 2012
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